Electric Vehicles To Become More Affordable Government Employees To Receive Discounts Of Up To 4 Lakhs – Now Electric Vehicles Will Be Affordable, Government Employees Will Get Discounts Of Up To 4 Lakhs.
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Electric Vehicles To Become More Affordable Government Employees To Receive Discounts Of Up To 4 Lakhs
Leading electric commercial vehicle manufacturer Euler Motors has announced the successful closing of its Series E funding round by raising ₹437.5 crore (USD 47 million). The round was led by Lightrock, with participation from Hero MotoCorp and Bloom Ventures. Apart from the equity investment, the company also raised ₹250 crore in debt funding from Blacksoil, Trifecta, Innoven and Alteria Capital, further strengthening its growth capital.
Established in 2018, Euler Motors is focused on solving India’s last-mile logistics challenges by designing and manufacturing purpose-built electric commercial vehicles. The company targets sectors where electrification offers strong economic benefits, while turning its attention toward high-payload cargo vehicles. Euler Motors also continues to serve key areas such as e-commerce, hyperlocal delivery and fleet operations.
The company has created a differentiated position in the market by providing high vehicle uptime, attractive operator economics and strong service readiness. Backed by disciplined execution and growing demand for commercial electric mobility, Euler Motors aims to accelerate its expansion and strengthen its footprint in India’s rapidly growing commercial EV ecosystem.
This round marks a significant milestone in the journey of Euler Motors and reflects investors’ continued confidence in the company’s trajectory, execution capability and position in India’s electric commercial mobility market. LightRock has joined the company as a new investor, while Hero MotoCorp and Bloom Ventures have confirmed their support through their participation in this round.
Commenting on the investment, Ademidun (Demi) Adosomwan, Partner and Head of Energy Access at Lightrock, said, “We are proud to partner with Euler Motors and accelerate our mission to transform commercial mobility in India. Euler Motors has built a differentiated platform in electric commercial vehicles with products built for Indian operating conditions and the demands of last-mile logistics. The company is providing practical, scalable solutions that can drive widespread change for clean mobility. Is.”
Commenting on the investment, Harshvardhan Chitale, CEO, Hero MotoCorp, said, “We are excited to support Euler Motors in its latest fundraising, as the company is demonstrating strong momentum in building ecological and scalable solutions. Their commitment towards innovation, operational excellence and long-term value creation aligns closely with our vision of being sustainable and customer centric.”
The proceeds of the round will support the next phase of growth for Euler Motors, with a focus on expanding the product line and manufacturing capacity, growing its network across India, and strengthening the foundation for continued market share growth in the commercial EV segment. This involves sustained investment in core business functions and operational capabilities required to expand in a disciplined manner in target markets.
Euler Motors has established strong credibility in the three-wheeler commercial EV segment and despite being a relatively late entrant into the four-wheeler category, has already emerged as the second largest player in India by market share in the four-wheeler EV segment. The company has also achieved 22% market share in four-wheeler cargo and expanded to 100 touchpoints across the country, reflecting its growing relevance in the commercial electric mobility sector.
Commenting on the development, Saurav Kumar, Founder and CEO, Euler Motors, said, “This round comes at an important stage in Euler Motors’ journey. We are moving from initial scale-up to the next phase of growth, where the focus is on building out products, markets and operations with greater depth and sustainability. We see a significant opportunity in the commercial EV segment where uptime, reliability and operating economics matter most, and we continue to invest with the discipline behind that opportunity. The combination of fresh equity and debt capital strengthens our capability. We are pleased to welcome LightRock as a new investor and are grateful for the continued support of Hero MotoCorp, Bloom Ventures, Innoven, Trifecta and Altria Capital.
The total capital raised so far by Euler Motors is approximately Rs 1,900 crore (US$229 million).
Green Zentro has announced the launch of the initial phase of a 2,500-unit fleet of fully electric battery electric vehicle (BEV) taxis in the province of Rizal, Philippines, under a strategic partnership with global mobility platform Green GSM. The initiative is one of the largest electric taxi rollouts in the country so far.
The deployment also represents the first large-scale implementation of a partner-led expansion model aimed at accelerating electric mobility adoption in emerging markets. Through this collaboration, Green Zentro and Green GSM aim to promote sustainable urban transportation while increasing operational efficiency and fleet scalability.
With its significant scale and structured rollout approach, the deployment is expected to serve as a blueprint to expand electric mobility through local partnerships in Southeast Asia, supporting the region’s transition towards cleaner and more sustainable transportation solutions.
The deployment is based on an MoU signed between Exentro Group and Green GSM in October 2025. Initially planned for 2,000 vehicles, the fleet has subsequently been expanded to 2,500, reflecting the growing operational confidence and long-term commitment of both parties. The Rizal rollout marks the first phase of implementation, with further expansion expected in Metro Manila and surrounding areas.
At the heart of this initiative is a partner-led operating model that combines local market leadership with a standardized global platform. Green Zentro leads on-the-ground execution, operations, driver management and local market optimization, while Green GSM provides a fully integrated electric mobility platform encompassing full electric vehicles, technology infrastructure and standardized service protocols.
The platform is designed to ensure operational consistency at scale, offering real-time fleet monitoring, centralized safety management and consistent service delivery standards. Each vehicle is equipped with emergency features like GPS tracking, CCTV and dashcam as well as panic button, all connected to a 24/7 monitoring centre. The entire fleet is also covered by comprehensive insurance policies, strengthening safety and reliability.
Passengers can expect a more reliable and predictable travel experience with standardized service quality and fully electric, air-conditioned vehicles. Services are offered with transparent, value-driven pricing and support multiple payment options, including cash and digital platforms. Rides can be accessed through street hailing or the Green GSM mobile app.
On the supply side, the model introduces a salaried driver system to enhance income stability and professional standards in the transportation sector. Drivers earn a fixed monthly salary, performance-based incentives and full statutory benefits, along with structured training programs focused on safety, service quality and electric vehicle operation.
Beyond mobility, this rollout is expected to boost local economic activity through job creation and ecosystem development, supported by the expanded EV charging network at commercial centers within the Exentro system. As a fully electric fleet, the deployment also helps national efforts to reduce emissions and improve urban air quality, aligning with broader policy goals for energy transition and sustainable urban development.
Mr. Noel M. Ignacio, CEO of Green Zentro, shared: “We see this as a long-term investment in building a transportation system that is more reliable, more structured, and better aligned with the needs of Filipino communities. By combining electric vehicles with a professional driver model, we are creating a service ecosystem that enhances everyday commutes while improving the quality of livelihoods for drivers. Over time, we believe this approach will help the public “Can help set a new standard for transportation that balances efficiency, sustainability and human-centered service.”
Mr Dao Qi Fei, Managing Director of Green GSM Southeast Asia, said: “This is not just a fleet deployment. This represents the initial stage of a scalable model where strong local partners lead market execution, while Green GSM enables growth through an integrated electric mobility platform. We believe this approach can open a more practical route to green mobility – one that is not only scalable, but also adaptable to the realities of emerging markets. With local expertise By linking global standards, we aim to accelerate adoption in a way that is both commercially viable and operationally sustainable in the long term.
Green Zentro is one of the first international partners to adopt the Green GSM operating model. Developed and refined in Vietnam through extensive collaboration with multiple stakeholders, the model has played a key role in shaping a highly integrated and scalable electric mobility ecosystem. Its rollout in the Philippines marks an important milestone in the global expansion of the model, which has been thoughtfully localized to suit market conditions while maintaining consistent standards of security, service excellence and user experience.
Autoverse Mobility, a leading auto parts digital distributor known for on-time delivery and service to garages and vendors, has announced new initiatives aimed at strengthening trust, improving access to genuine parts and building future-ready capabilities in India’s fast-growing automotive aftermarket.
The announcements were made at the company’s premier industry event, Motor Mechanic Day 2026, highlighting Autoverse Mobility’s focus on leveraging technology, partnerships and skill development to address long-standing aftermarket challenges such as part authenticity, reliable service discovery and EV readiness.
The company has introduced a first-of-its-kind warranty program that enables multi-brand garages to purchase genuine parts with confidence. Powered by an advanced traceability system, the program ensures that genuine parts are verified and tracked throughout the supply chain. It is currently live for select brands and will be expanded to the broader aftermarket ecosystem.
Additionally, to improve access to reliable service providers, the company has launched a WhatsApp-based mechanic discovery feature. This helps end customers to seamlessly connect with verified garages that use genuine parts, thereby bridging the trust gap in vehicle servicing. Customers can connect through WhatsApp on the given number – 888 499 8600.
Rama Shankar Pandey, Co-Founder, Autoverse Mobility said on strengthening the after-market ecosystem. “As vehicles become more advanced and electrified, the role of mechanics is becoming even more critical to the reliability and safety of mobility. The future of mobility will not be defined by the vehicles alone, but by the strength of the ecosystem that supports them. For too long, the aftermarket has been operating with fragmentation, limited transparency and unequal access to quality parts and capabilities. By empowering mechanics with the right tools, confidence and opportunities, we are creating more for India through Autoverse. Enabling reliable, transparent and scalable aftermarket mobility. Our vision is to fundamentally redefine how India services its vehicles while reducing the need for huge capital expenditure.
Talking about the new initiatives, Mihir Mohan, Founder, CEO, Autoverse Mobility, said, “Through our new initiatives, we aim to strengthen an ecosystem where garages can operate with confidence and customers can trust every repair. As mobility evolves, especially with the shift to electric, enabling mechanics with the right capabilities and access will be crucial for the future of the aftermarket. Motor Mechanic Day 2026 More “It reflects our commitment to bring the industry together, laying the foundation for a reliable and future-ready automotive aftermarket in India.”
In partnership with Paracoat Products Limited, Autoverse Mobility has unveiled PinoSeal, a high-performance underbody coating solution designed to enhance vehicle durability and long-term performance.
As the industry moves toward electric mobility, the company has also launched an EV Mechanic Certification program to train and certify mechanics in handling electric vehicles – equipping garages with future-ready capabilities.
The event saw active participation from leading automotive component brands including Sumax Industries, Lumax Auto and Deluxe Bearings who showcased their products and interacted directly with the garage partners. The platform also includes garage management system provider Getafix, which highlights digital solutions aimed at improving workshop operations and efficiency.
During the event, Rama Shankar Pandey, Co-Founder, Autoverse Mobility, delivered a session on ‘Right to Repair’ and shared key industry insights.
Amid ongoing geopolitical tensions and fuel price volatility disrupting global oil markets, fresh data from corporate mobility platform Routematic underlines the growing financial benefits of electrifying fleet operations.
Routematic, an AI-enabled corporate mobility provider serving over 400 enterprises across 24 cities in India, has deployed a fleet of over 400 company-owned electric vehicles (EVs) within its employee transportation network in Bengaluru and Pune.
Operational insights show that these EVs are collectively helping to avoid approximately 65,400 liters of fuel consumption every 15 days compared to conventional internal combustion engine (ICE) vehicles under similar usage conditions. With fuel prices hovering around ₹100 per litre, this translates to an impressive ₹65 lakh savings in fuel costs every 15 days.
On an annual basis, these savings are estimated to exceed ₹15 crore, strengthening the strong business case for EV adoption in corporate fleet operations while reducing dependence on fluctuating fuel markets.
If the ongoing situation continues throughout the year, the company estimates that its current EV deployment could help it avoid fuel consumption of more than 15.7 lakh liters annually, leading to annual fuel cost savings of about Rs 15.7 crore at current fuel prices.
These estimates are based on Routematic’s current EV deployment and current market fuel prices, reflecting the savings potential from electrifying a portion of the corporate transportation fleet. The company said that if its entire fleet were converted to electric vehicles, the fuel savings and cost efficiency could be significantly higher.
The data highlights the growing economic rationale behind electrification as fuel prices fluctuate amid global geopolitical developments. For enterprises, EV adoption is emerging as a strategic hedge against global fuel volatility, and not just a sustainability initiative. However, despite the obvious economic and sustainability benefits, the adoption of structured and customized corporate commute systems is limited. According to a recent Routematic research report, “Navigating the Corporate Commute for GCCs in India: Benchmarking Corporate Commute Maturity Report”, more than 60% of Global Competence Centers (GCCs) in India still lack integrated commute systems, indicating a significant gap in how enterprises approach employee mobility.
Sriram Kannan, Founder and CEO of Routematic, said the latest global energy disruptions are reinforcing the strategic importance of fleet electrification. “Global geopolitical tensions and the resulting volatility in fuel prices once again highlight the vulnerability of fuel-dependent mobility systems. Electrification in mobility is no longer just about sustainability, it is about cost sustainability and operational efficiency, especially for enterprises running large, round-the-clock transportation networks. At Routematic, we are seeing improved efficiency and cost benefits from converting corporate transportation to EVs, combined with intelligent routing and fleet optimization By doing so, fuel dependence can be significantly reduced”.
Employee transport vehicles typically travel 100–150 kilometers per day on fixed pickup and drop routes, making them particularly suitable for electrification due to their predictable routes and high usage levels. Routematic’s EV fleet currently drives an average of approximately 120 kilometers daily per vehicle, allowing enterprises to achieve significant fuel cost savings while reducing emissions.
The company leverages its AI-powered fleet intelligence platform to optimize routing, scheduling, and vehicle deployment across the employee transportation network. The platform also analyzes battery charge levels and charging cycles, ensuring that EVs are deployed efficiently while maintaining high fleet utilization.
As fuel price volatility continues to impact transportation economics, electrification of high-usage corporate fleets is being seen as a practical path for enterprises to stabilize operating costs while supporting India’s broader sustainability and energy transition goals. Routematic currently manages over 15,000 employee transportation trips every day on its network with a fleet of over 7,500 vehicles. As part of its long-term sustainability roadmap, the company is actively expanding its EV fleet, working with enterprise customers and fleet partners to accelerate the adoption of electric mobility in corporate transportation networks.
EKA Mobility, in partnership with Greencell Mobility, has secured a Letter of Award (LOA) for the supply and deployment of 915 electric buses in Hyderabad. The project is part of the PM e-Drive scheme of the Government of India, with Convergence Energy Services Limited (CESL) acting as the nodal procurement agency.
The order includes 100 nine-metre and 815 twelve-metre standard-floor non-AC electric buses designed for urban transit operations. Under CESL’s Gross Cost Contract (GCC) model, the consortium will handle the procurement, operation and maintenance of the fleet along with the development of charging and supporting infrastructure. The city transport authority will pay a fixed per kilometer fee while retaining the fare revenue.
Rohit Srivastava, Business Head and Chief Development Officer, EKA Mobility, said the award reflects confidence in the company’s technology and execution capabilities, adding that the project will support Hyderabad’s transition towards clean and smart mobility.
Hyderabad among major cities in PM e-drive rollout
The PM e-Drive scheme aims to accelerate electric mobility adoption with a subsidy of about ₹4,391 crore, aimed at deployment of over 14,000 electric buses across nine major cities. CESL’s aggregation-based GCC model extends to cities including Delhi, Bengaluru, Hyderabad, Ahmedabad and Surat.
Hyderabad has been allocated 2,000 electric buses under the programme, with this 915-bus order marking the first phase of deployment. CESL had concluded tenders for 10,900 buses in December 2025 with strong participation from industry players.
Growing momentum of EKA-Greensail partnership
This latest win adds to a series of projects secured by the EKA Mobility-Greensail consortium. Earlier, the companies had received LOA for 750 electric buses in 11 cities of Andhra Pradesh as well as a similar project in Rajasthan. They are also running 75 electric buses in Puducherry under the PM e-Bus Seva Yojana.
Strengthening India’s Electric Mobility Ecosystem
EKA Mobility, based in Pune and a subsidiary of Pinnacle Industries, offers a range of electric commercial vehicles including buses, trucks and small commercial vehicles. The company has entered into a strategic collaboration with VDL Group to support its expansion and has received support from Mitsui & Co.
Greencell Mobility, backed by Eversource Capital, is one of India’s leading electric bus operators with a growing fleet and over 270 charging stations across the country. The company recently raised $89 million to significantly expand its operations.
With over 800,000 public buses and 12 lakh private buses operating in India, the opportunity for electrification is substantial. It is estimated that each electric bus will reduce approximately 100 tonnes of CO₂ emissions annually compared to diesel counterparts, reinforcing the environmental and economic benefits of such a large-scale deployment.
JSW MG Motor India reports a major shift in electric vehicle (EV) adoption trends, with non-metro cities emerging as the key growth driver. The company revealed that nearly 70 per cent of its total MG Windsor EV sales came from non-metro markets, underscoring the growing awareness and acceptance of electric vehicles outside urban centres.
MG Windsor is currently the best-selling electric car in India, with cumulative sales of approximately 65,000 units. The company said the model’s strong value proposition has resonated with customers in smaller cities, including a large number of first-time car buyers who are switching to electric vehicles.
A major factor in its appeal is MG’s so-called “ABC” proposition – offering the price of an A-segment car, the exterior dimensions of a B-segment car, and the interior space of a C-segment car. This combination helps position the Windsor as a practical and easy-to-use electric vehicle for a broad range of consumers.
The vehicle combines spaciousness, advanced features and sustainable performance for families, tech-savvy users and environmentally conscious buyers alike. Positioned as India’s first smart CUV, MG Windsor combines car-like comfort with SUV-like versatility.
Priced starting at Rs 9.99 lakh plus Rs 3.9 per km on battery-as-a-service (BaaS) basis, the Windsor is powered by a 100 kW motor that delivers 136 PS and 200 Nm of torque. Customers can choose between two battery options: a 38 kWh pack offering 332 kilometers of range, while the larger 52.9 kWh PRO model offers up to 449 kilometers of range.
The electric vehicle also comes with a lifetime battery warranty and a 3-60-year assured buyback program for first-time owners, increasing owner confidence. Design and comfort remain key highlights, with MG’s ‘AeroGlide’ styling, ‘Aero Lounge’ reclining seats and 15.6-inch touchscreen infotainment system helping to deliver a premium in-car experience.
With strong traction in non-metro markets, MG Motor India’s Windsor EV is emerging as a key enabler for wider adoption of electric vehicles across the country, signaling a broader shift in consumer mindset towards sustainable mobility.
Vinfast Auto India, the Indian arm of global electric vehicle brand Vinfast, has entered into a Memorandum of Understanding (MoU) with CSB Bank, one of the oldest private sector banks in India, to strengthen financing support across its dealer network.
Under this partnership, CSB Bank will provide both auto loans to customers and inventory financing for VinFast’s exclusive dealerships. The collaboration is designed to offer a seamless and comprehensive range of credit solutions for buyers of the brand’s premium electric SUVs, the VF6 and VF7.
The move is expected to play a key role in supporting VinFast’s expansion strategy in India, the world’s third largest automotive market, making EV ownership more accessible and convenient for customers as well as strengthening its retail ecosystem.
Under the partnership, customers will benefit from a range of retail financing solutions, including up to 100% on-road funding, attractive interest rates, flexible repayment options and a seamless loan approval and disbursement process across VinFast’s entire product portfolio. Dedicated CSB Bank Relationship Managers will also provide on-site assistance at the dealership, ensuring a seamless and convenient financing experience and making EV ownership more accessible to customers.
The collaboration will also enable Vinfast to leverage CSB Bank’s strong pan-India presence and expand branch network to expand EV financing solutions across different markets. With its growing national footprint and focus on offering customized financial solutions, CSB Bank aims to support the widespread adoption of electric mobility by enabling easy access to financing for customers across the country.
The MoU was signed by Mr. Tapan Ghosh, CEO, Vinfast India and Mr. Narendra Dixit, Head, Retail Banking, CSB Bank.
Mr Tapan Ghosh, CEO, Vinfast India, said: “Our partnership with CSB Bank is a natural extension of our vision in India, where access and affordability are key to driving EV adoption. In markets like India, the transition to electric mobility depends not only on the product, but also on how simple and practical ownership is for customers. Through this collaboration, we aim to offer flexible financing solutions that lower entry barriers, as well as a reliable and well-established This is one of the many steps we are taking to ensure a sustainable, reliable and customer-centric EV experience in the country.”
Commenting on the collaboration, Mr Narendra Dixit, Head of Retail Banking, CSB Bank, said: “Electric mobility is no longer a futuristic concept; it is rapidly becoming the mainstream choice for customers and businesses. As adoption accelerates, there is a growing need for accessible financing solutions that enable both customers and dealers to participate in this transformation. The exclusive partnership with VinFast is a step forward in that direction. VinFast’s strong product vision in the EV sector With CSB Bank’s financing capabilities, we aim to create a strong ecosystem that supports both retail auto buyer solutions and dealer networks through customized auto loan and inventory financing solutions.
With an assembly plant in Tamil Nadu, a nationwide network of world-class showrooms expected to double this year, expanding after-sales service system, and growing partnerships with financial institutions to increase EV penetration for customers, VinFast continues to strengthen its comprehensive EV ecosystem in the Indian market.
The company has introduced two premium electric SUVs, the VF6 and VF7, both of which have achieved 5-star India NCAP safety ratings, and plans to launch additional models in 2026 to meet the diverse green mobility needs of consumers.
In parallel, Vinfast is launching several initiatives aimed at reducing financial and psychological barriers for customers, including assured resale price programs and transparent buyback schemes. Recently, the company has extended its free charging program on the V-Green charging network till March 31, 2029. The “Trade Gas for Electric” program is also being implemented in India, Vietnam, Indonesia and the Philippines from March 11 to March 31, 2026, providing an additional incentive of 3% for VinFast electric cars and 5% for VinFast electric two-wheelers for customers switching from gasoline-powered vehicles.
TATA.ev, India’s largest four-wheeler EV manufacturer, has introduced the all-new Fearless+ QWD 75 Persona for Harrier.ev, India’s most powerful domestic SUV. With this launch, customers can now experience the SUV’s supercar-like performance and go-anywhere off-road capability, powered by a dual-motor quad wheel drive system, at a more accessible starting price of ₹26.49 lakh (ex-showroom).
Developed on the acti.ev+ pure EV architecture, the Harrier.ev Fearless+ QWD 75 delivers an impressive 504 Nm of torque and accelerates from 0-100 kmph in 6.3 seconds, enabling quick acceleration and precise control in all driving conditions. There are also six terrain modes, complemented by off-road assist and boost modes. The dual-motor quad wheel drive system enhances traction and stability, ensuring confident performance across a variety of terrain and real-world road conditions.
The Fearless+ QWD 75 also offers a strong blend of comfort and technology features. These include 6-way powered driver seats with memory, 4-way powered co-driver seats and front ventilated seats. The vehicle is equipped with a 360-degree camera, JBL Black 10-speaker audio system, R19 alloy wheels and voice-assisted dual-zone fully automatic temperature control. Additional features include ambient lighting, comfortable headrests in the rear row and sunshades on the rear window, ensuring a balanced everyday driving experience.
Adding to the customer confidence, Harrier.ev Fearless+ QWD 75 comes with Unlimited Lifetime Battery Warranty*, ensuring a truly worry-free ownership experience. (*As per the Motor Vehicles Act, 1988, ‘Lifetime’ for the owner is defined as 15 years prior to the date of registration. Terms and conditions apply.)
Further strengthening its appeal, the SUV’s 5-star India NCAP rating is a strong testament to Tata Motors’ unwavering commitment towards passenger safety.
On making quad wheel drive technology more accessible to customers, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We are thrilled to see the love Harrier.ev has received from our customers. With over 13,000 Harrier.ev delivered in just 6 months, its capability and capacity has garnered strong interest from customers who have successfully covered over 100 million km across the length and breadth of India using its go-anywhere capability. It proves to be a perfect representation of how we are making performance SUVs aspirational and attainable. With the introduction of the critically acclaimed dual-motor quad wheel drive technology in the Fearless Persona, we now want to extend this reach even further by unlocking more value and inviting more customers to do the impossible with Harrier.EV.
Harrier.ev is now offered in seven different personalities, catering to a wide range of customer preferences and performance requirements. Prices (ex-showroom, pan-India) start at ₹21.49 lakh for the Adventure 65 and go up to ₹28.99 lakh for the top-spec Empowered 75 QWD variant. The recently introduced Fearless+ 75 QWD, priced at ₹26.49 lakh, makes dual-motor quad wheel drive technology more accessible than ever.
Note: Prices do not include charger and installation costs. An AC fast charger can be optioned for an additional ₹49,000.
Adding to its appeal, TATA.ev has introduced a stunning new exterior shade – Seaweed Green. This sophisticated color is available for all personalities, offering customers a new way to express their style.
The Harrier.ev is available in multiple color options including Seaweed Green, Pristine White and Pure Gray across all variants, while exclusive shades like Empowered Oxide and Nainital Nocturne are reserved for the top-end Empowered Persona.
TVS Motor Company hosted a special event in Bengaluru, unveiling three special editions of its premium TVS Developed in collaboration with renowned fashion designer Manoviraj Khosla, each custom creation was auctioned off to collectors, with the proceeds supporting A Hundred Hands, a non-profit organization working to uplift artisan communities across Karnataka. The evening brought together collectors, designers and craft experts, positioning itself as a cultural showcase rather than a traditional product launch.
The event, titled TVS X Collectors Soiree, is the first in a planned series aimed at celebrating India’s diverse cultural heritage. TVS Motor Company intends to use TVS
Each of the three custom scooters takes inspiration from specific elements of Karnataka’s rich heritage. Design cues were taken from the historic ruins of Hampi, the vibrant lacquerware and wooden toy traditions of Channapatna and the regal aesthetics of Mysore’s royal heritage. These influences are reinterpreted through a contemporary design lens, resulting in collectible pieces that blend tradition with modern engineering. Additionally, Khosla created exclusive merchandise for attendees, making the experience even better.
Speaking at the event, Manoviraj Khosla described the TVS
Gaurav Gupta, president, Indian two-wheeler business, TVS Motor Company, stressed the broader vision behind the initiative. He said the Sori represents the beginning of a larger journey of integrating Indian art and architectural heritage into modern dynamics, establishing ownership as a way to actively participate in the preservation of culture.
Mala Dhawan, Founder of A Hundred Hands, also addressed the audience, and underlined the role of the initiative in creating meaningful connections between artisans and a wider audience. He highlighted how such collaborations not only promote traditional craftsmanship but also ensure fair prices and sustainable livelihoods for the artisan communities. Proceeds from the auction were directed to supporting these efforts.
Positioned at the premium end of India’s electric two-wheeler market, the TVS Bengaluru, the hub of the company’s EV development, serves as an ideal starting point for this cultural initiative, inspired by the rich architectural and artistic heritage of Karnataka.
The TVS By doing so, manufacturers are building deeper emotional connections with consumers and creating a differentiated identity beyond performance metrics.
TVS Motor Company has indicated that similar events will be organized in different regions of India, each inspired by local traditions and artistic expressions to further strengthen the intersection of mobility and culture.
