JSW MG Motor India reports a major shift in electric vehicle (EV) adoption trends, with non-metro cities emerging as the key growth driver. The company revealed that nearly 70 per cent of its total MG Windsor EV sales came from non-metro markets, underscoring the growing awareness and acceptance of electric vehicles outside urban centres.
MG Windsor is currently the best-selling electric car in India, with cumulative sales of approximately 65,000 units. The company said the model’s strong value proposition has resonated with customers in smaller cities, including a large number of first-time car buyers who are switching to electric vehicles.
A major factor in its appeal is MG’s so-called “ABC” proposition – offering the price of an A-segment car, the exterior dimensions of a B-segment car, and the interior space of a C-segment car. This combination helps position the Windsor as a practical and easy-to-use electric vehicle for a broad range of consumers.
The vehicle combines spaciousness, advanced features and sustainable performance for families, tech-savvy users and environmentally conscious buyers alike. Positioned as India’s first smart CUV, MG Windsor combines car-like comfort with SUV-like versatility.
Priced starting at Rs 9.99 lakh plus Rs 3.9 per km on battery-as-a-service (BaaS) basis, the Windsor is powered by a 100 kW motor that delivers 136 PS and 200 Nm of torque. Customers can choose between two battery options: a 38 kWh pack offering 332 kilometers of range, while the larger 52.9 kWh PRO model offers up to 449 kilometers of range.
The electric vehicle also comes with a lifetime battery warranty and a 3-60-year assured buyback program for first-time owners, increasing owner confidence. Design and comfort remain key highlights, with MG’s ‘AeroGlide’ styling, ‘Aero Lounge’ reclining seats and 15.6-inch touchscreen infotainment system helping to deliver a premium in-car experience.
With strong traction in non-metro markets, MG Motor India’s Windsor EV is emerging as a key enabler for wider adoption of electric vehicles across the country, signaling a broader shift in consumer mindset towards sustainable mobility.