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Tag: Cherry Group

  • LEPAS showcases elegant mobility and smart NEV technology at Milan Design Week

    LEPAS showcases elegant mobility and smart NEV technology at Milan Design Week

    LEPAS made a strong impression with the launch of its European regional brand under the theme “Here’s to Elegance” in Milan from 20 to 26 April. Following the unveiling of its European regional brand Technology on April 20, the brand hosted a six-day public exhibition that provided visitors with an immersive experience blending design, technology and lifestyle.

    Held during the prestigious Milano Design Week, the showcase attracted significant attention from designers, fashion enthusiasts, industry experts and global visitors, generating strong attendance and social media engagement throughout the event.

    Widely recognized as a global center of design and fashion, Milan served as the perfect backdrop for LEPAS’s European debut. Located in Tortona, the central exhibition district of Milano Design Week, the LEPAS pavilion showcased a minimalist and contemporary design approach that merged artistic expression with advanced technology.

    The exhibition space provided a premium multi-sensory experience, reflecting LEPAS’s vision of redefining mobility through elegance, innovation and profound design.

    LEPAS created a sophisticated on-site experience, including live string performances and veena recitals, which enhanced the ambiance with grandeur and tranquility. In collaboration with De’Longhi, a dedicated coffee tasting area allowed guests to enjoy Italian coffee culture alongside the exhibition. Together, these elements express LEPAS’s vision of a streamlined, sophisticated lifestyle in line with the expectations of a quality-driven global audience.

    At the center of the exhibition, the LEPAS L6 – making its European debut – was presented alongside the flagship LEPAS L8. Both models epitomize the brand’s exploration of elegant mobility in different scenarios. The L6 integrates European minimalism with sophisticated Eastern aesthetics through the “Leopard Aesthetics” design language. Its dynamic exterior lines and a wraparound Smart Cockpit with a “Skyline” theme and central waterfall display create a spacious, serene premium interior. Every detail reflects the expectations of European high-end users for both quality and lifestyle sophistication.

    Built on the intelligent LEX platform, LEPAS brings its “Elegant Technology” concept to life. With multi-power compatibility and adaptability to global markets, the platform transforms advanced new energy and intelligent technologies into a seamless, quiet and refined driving experience – making technology a natural extension of everyday life.

    As visitors from around the world experienced the brand first-hand, they saw LEPAS redefine the traditional perception of new energy vehicles by balancing elegant design with advanced technology. European fashion influencers and automotive KOLs widely attended the event, strengthening the brand’s resonance with the premium market.

    As a global new energy brand under Cherry Group, LEPAS continues to expand its presence in Europe. The flagship LEPAS L8 has been showcased at the Turin Auto Show and has participated in media test drives in markets such as Spain. At Auto China 2026, LEPAS also unveiled its global NEV strategy and product lineup, including the LEPAS L6 EV, LEPAS L4 EV and LEPAS L6 PHEV, along with its global partner conference to strengthen international cooperation.

    Starting from Milan, LEPAS will continue to use design as its language and technology as its foundation, delivering sophisticated new energy mobility solutions to global users.

  • iCAUR V23 leads Southeast Asia boxy EV SUV segment with strong sales |

    iCAUR V23 leads Southeast Asia boxy EV SUV segment with strong sales |

    Since its global launch, iCAUR V23 from Cherry Group’s new energy strategic brand, iCAUR, has gained a strong foothold in international markets. With its distinctive boxy design and full capabilities, the V23 has increasingly become a popular choice in the new energy SUV segment. In Southeast Asia, the model has maintained strong momentum and consistently ranks among the best-selling vehicles in the region’s new energy boxy SUV category, highlighting its growing global appeal.

    The success of V23 reflects its dual strength in both market performance and brand reputation in key Southeast Asian markets, including Thailand, Indonesia and Malaysia. In February, the model made its debut at the Indonesia International Motor Show, where it took home three major awards – Best APM Outdoor Activity, Favorite New Car Launch, and Favorite Newcomer Car Brand.

    Further reinforcing its strong market reception, iCAUR V23 also generated over 300 blind pre-orders at launch, demonstrating significant consumer interest and establishing an immediate presence in the local market.

    In the Thailand market, the V23 has delivered benchmark performance, with cumulative sales exceeding 4,000 units. It has held the No. 1 position in the boxy pure EV SUV segment for two consecutive months and has entered the top five EV models based on registrations in Thailand. At the 2026 Model of the Year Awards, it won Best Performance Compact SUV EV and Best Boxy Styling, achieving widespread recognition in both sales and prestige. In Malaysia, the V23 has also performed strongly, with over 1,800 units delivered since launch and receiving local positive recognition.

    A model can remain a leader in foreign markets primarily because its product meets local driving requirements. Southeast Asia has complex terrain, with many mountains and unpaved roads. Off-road capability, practicality of location and daily commute use are also in high demand among local users. iCAUR V23 has been designed to match these key requirements. With a 43° approach angle, 41° departure angle and 210 mm of high ground clearance, the vehicle can handle both city commutes and outback trips with ease. Its 2,735 mm long wheelbase also offers a spacious cabin and cargo space, making it suitable for solo trips, family trips and other scenarios.

    The V23’s solid performance in Southeast Asia is also supported by several official certifications. The model has received a five-star safety rating from ASEAN NCAP, becoming the first pure electric boxy SUV to achieve this result. Its cage body structure is made of 70% high-strength steel, with more than a dozen advanced driver assistance systems (ADAS), providing comprehensive safety protection for drivers and passengers. The V23 was also ranked No. 1 in the 2026 China New Energy Vehicle Automotive Performance for Mid-Size Pure Electric SUVs released by J.D. Power, proving its product strength in global markets.

    A strong product base continues to open up new market opportunities and provide enhanced experiences for users. iCAUR V23 has developed a highly flexible modification ecosystem designed to meet diverse customer preferences across different regions, further strengthening its adaptability to global markets.

    At the upcoming 2026 Beijing Auto Show and iCAUR International Business Summit, the brand will introduce several customized versions of the V23, highlighting its versatility and expanded use-case capability. Additionally, AIMOGA robots and robotic dogs are also set to be showcased at the iCAUR exhibition booth, providing visitors with a fascinating glimpse of the brand’s forward-looking innovation. Stay tuned for more updates.

  • LEPAS accelerates global expansion at 2026 International Business Summit |

    LEPAS accelerates global expansion at 2026 International Business Summit |

    LEPAS is set to accelerate its global expansion at the 2026 International Business Summit. Held under the theme “Elegance Moves the World”, the summit will serve as an important platform for the brand to advance its international strategy, marking an important milestone in the global rollout of LEPAS.

    Often in an area defined by numbers, LEPAS chooses a different language. Not loud, but more refined. Over the coming month, the brand will articulate its vision through a three-part progression—showcase, validation, and co-creation—that will offer thoughtful answers to a fundamental question: how elegance evolves from a concept to a lived-in mobility experience.

    The first movement will begin at the upcoming Beijing Auto Show, where LEPAS will unveil its NEV strategy along with the world premiere of the L6 BEV and LEPAS L4 BEV. Rooted in leopard aesthetics, classy space and elegant driving, the brand offers not just product, but a class-defining NEV portfolio – a streamlined yet confident start to its first NEV product offensive.

    From unveiling to proof, the story continues. After the show, the LEPAS Global Journey of Elegant Driving will begin. Over long distances and in real-world conditions, the LEPAS L6 will be experienced not as a specification sheet, but as a presence – measured, sure and naturally refined.

    Additionally, LEPAS extends its vision beyond the vehicle. During the summit, the inaugural LEPAS Global Partners Conference will be held, bringing together the global network of distributors, suppliers and ecosystem partners. Here, the first group of Global Elegant Lifestyle Partners will be formally recognized. It marks a significant leap from brand expression to elegant ecosystem co-creation.

    An equally important manifestation appears in space. The upgraded LEPAS Elegant Lifestyle House will open for the first time with a curated LEPAS Garden Gathering. Conceived as an immersive environment, it presents a concrete interpretation of the brand’s world – where product, design and lifestyle converge into a singular experience. It is here that the LEPAS philosophy – elegant, exquisite, confident – ​​is not just described, but felt.

    The trajectory of LEPAS is inseparable from the foundation of Chery Group. Positioned as the preferred brand for an elegant mobility life and guided by Drive Your Elegance, LEPAS draws strength from a global system defined by depth and consistency. Today, Chery Group operates in more than 130 countries and regions and has maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. With a cumulative global user base of over 19 million, this scale provides not only reach but also flexibility – a sustainable platform for LEPAS’s global journey.

    Additionally, AIMOGA will make a special appearance, offering a glimpse into the future of human AI assistants. Subtle but visionary, it adds a new layer of intelligence to the growing LEPAS ecosystem.

    At IBS 2026, LEPAS will bring brands, products, channels and ecosystems into a coherent whole – completing an important step from global expansion to integrated realization. This is not a sudden acceleration, but a deliberate unfolding – introducing a more streamlined, more sustainable expression of elegance to the global NEV landscape.

  • OMODA and JAECOO headed towards 1 million sales in just three years |

    OMODA and JAECOO headed towards 1 million sales in just three years |

    The global automotive industry is undergoing a major transformation, driven by advances in vehicle intelligence and the rapid shift toward new energy vehicles. Amid this changing landscape, OMODA and JAECOO – brands under the Chery Group – have emerged as one of the fastest growing global automotive players.

    In less than three years, OMODA and JAECOO have expanded from a single market to 64 international markets, achieving cumulative global sales of more than 900,000 vehicles. This rapid expansion has established the brands as outstanding performers in the global automotive industry.

    In April 2026, at the Beijing Auto Show, the brand is set to celebrate its third anniversary, as well as approaching a major milestone of one million global vehicle sales. The achievement highlights what the company describes as its “new momentum” growth strategy, driven by innovation, electrification and global market expansion.

    This milestone underlines OMODA and JAECOO’s growing presence in the new energy and intelligent mobility sector, as the brands continue to strengthen their footprint in key global markets.

    Technology at the Core: The Foundation of Global Core Capability

    Covering 64 markets in less than three years required an exceptionally high level of product localization capability. OMODA and JAECOO’s confidence stems from the support of Chery Group’s global R&D system and core technological assets. Take the SHS super hybrid system as an example: the system has two main technology routes, PHEV and HEV, which provide three major strengths: super high power, super low efficiency, super long combined range. It can flexibly adapt to the regulations and usage scenarios of different markets, including Europe, Southeast Asia and Latin America. At present, it has been mass-produced and installed into a series of core models, providing efficient new energy solutions for global users.

    Global Growth Pace: Million-Unit Acceleration Validated in Europe’s High-Barrier Markets

    Actual growth momentum should be tested in the most competitive markets. In Europe, OMODA & JAECOO established its presence in 16 countries in just 2 years, and surpassed sales of 220,000 cumulative units. With the industry’s highest growth rates, the brand has become one of the fastest growing automotive brands in the European market. In the UK market, the pace is even more astonishing: the brand surpassed 2% market share in just nine months and reached the top ten in sales rankings within 17 months. Currently, the brand is set to enter key European markets such as France and Germany, achieving full coverage across the European market. From Europe to the world, every step of this “path to one million units” has been validated in markets with tight regulatory constraints. From Europe to around the world, the brand is entering the million-unit era with unstoppable momentum.

    Partner Trust: Building a “Community of Shared Destiny” with global partners

    This aggressive expansion is based not only on class-leading products and technology, but also on the deep trust built with global customers and partners. In less than three years, OMODA and JAECOO have built a global supply chain and service network, collaborating with local partners to establish a comprehensive operating system. According to official research in Spain (VCON 2025), OMODA & JAECOO is ranked as the most recognized brand among local dealers, earning a dealer satisfaction score of 9.9 out of 10. This achievement is based on dealer profit margins of 3.4% (double the market average), a local after-sales network covering 96% of the population and product competitiveness driven by the SHS hybrid system. It is dealers’ willingness to run with the brand that provides lasting support for this momentum.

    Social Values: Balancing Business Growth with Social Responsibility

    Amidst their tremendous growth, OMODA and JAECOO have proven through concrete action that rapid expansion and responsible management can go hand in hand. Upholding the corporate philosophy of “Being somewhere, for somewhere”, OMODA and JAECOO have launched a series of ESG initiatives to promote mutual prosperity with local communities. In Europe, the brand has partnered with the NGO “Plant a Tree” on tree planting projects, supported Lifegate’s “Water Guardians Alliance” in Italy, and collaborated with IUCN to protect Mediterranean Posidonia seagrass beds in Spain – a series of initiatives that create a systematic blueprint for environmental restoration and ecological health in the European market.

    Rapid transformation: from automotive brand to technology enterprise

    By continuously investing in R&D and pursuing the practical application of technological innovations, OMODA and JAECOO have long surpassed the scope of traditional vehicle manufacturers. In 2025, leveraging Chery Group’s technological foundation, brands made multiple breakthroughs in areas such as intelligent driving, smart cockpit, and new energy; The humanoid robot “Mornin” has been deployed in more than 30 countries and territories around the world, serving a wide range of settings including car dealerships, exhibition halls and commercial venues. It has multimodal interaction capabilities like narration, sales, guidance and quiz – a cutting-edge initiative jointly driven by OMODA & JAECOO and AiMOGA team. As the brand approaches the million-unit sales milestone, economies of scale are now fueling deep technological innovation, allowing the brand to evolve into a global, full-stack, self-developed technology enterprise.

    From April 24 to 28, 2026, the Chery Global Partner Business Summit will kick off during the Beijing Auto Show, bringing together more than 3,000 industry partners, global dealers and supply chain elites. A series of third anniversary events at the summit – including the Beijing Auto Show Press Conference, New Million Strategy Launch and O4 Roll-Off Ceremony, HEV Long-Duration Test Marathon, Ecosystem Theme Summit and OMODA Night Music Festival – will all revolve around the same theme: After three years and one million units, where will the next wave of development come from?

    This is not only an industry standout event for OMODA and JAECOO, but also a systematic demonstration of the logic behind “the world’s fastest growth rate”. A new era, a new leap. Join us at the Beijing Auto Show in April 2026 to witness this historic moment.