Since its global launch, iCAUR V23 from Cherry Group’s new energy strategic brand, iCAUR, has gained a strong foothold in international markets. With its distinctive boxy design and full capabilities, the V23 has increasingly become a popular choice in the new energy SUV segment. In Southeast Asia, the model has maintained strong momentum and consistently ranks among the best-selling vehicles in the region’s new energy boxy SUV category, highlighting its growing global appeal.
The success of V23 reflects its dual strength in both market performance and brand reputation in key Southeast Asian markets, including Thailand, Indonesia and Malaysia. In February, the model made its debut at the Indonesia International Motor Show, where it took home three major awards – Best APM Outdoor Activity, Favorite New Car Launch, and Favorite Newcomer Car Brand.
Further reinforcing its strong market reception, iCAUR V23 also generated over 300 blind pre-orders at launch, demonstrating significant consumer interest and establishing an immediate presence in the local market.
In the Thailand market, the V23 has delivered benchmark performance, with cumulative sales exceeding 4,000 units. It has held the No. 1 position in the boxy pure EV SUV segment for two consecutive months and has entered the top five EV models based on registrations in Thailand. At the 2026 Model of the Year Awards, it won Best Performance Compact SUV EV and Best Boxy Styling, achieving widespread recognition in both sales and prestige. In Malaysia, the V23 has also performed strongly, with over 1,800 units delivered since launch and receiving local positive recognition.
A model can remain a leader in foreign markets primarily because its product meets local driving requirements. Southeast Asia has complex terrain, with many mountains and unpaved roads. Off-road capability, practicality of location and daily commute use are also in high demand among local users. iCAUR V23 has been designed to match these key requirements. With a 43° approach angle, 41° departure angle and 210 mm of high ground clearance, the vehicle can handle both city commutes and outback trips with ease. Its 2,735 mm long wheelbase also offers a spacious cabin and cargo space, making it suitable for solo trips, family trips and other scenarios.
The V23’s solid performance in Southeast Asia is also supported by several official certifications. The model has received a five-star safety rating from ASEAN NCAP, becoming the first pure electric boxy SUV to achieve this result. Its cage body structure is made of 70% high-strength steel, with more than a dozen advanced driver assistance systems (ADAS), providing comprehensive safety protection for drivers and passengers. The V23 was also ranked No. 1 in the 2026 China New Energy Vehicle Automotive Performance for Mid-Size Pure Electric SUVs released by J.D. Power, proving its product strength in global markets.
A strong product base continues to open up new market opportunities and provide enhanced experiences for users. iCAUR V23 has developed a highly flexible modification ecosystem designed to meet diverse customer preferences across different regions, further strengthening its adaptability to global markets.
At the upcoming 2026 Beijing Auto Show and iCAUR International Business Summit, the brand will introduce several customized versions of the V23, highlighting its versatility and expanded use-case capability. Additionally, AIMOGA robots and robotic dogs are also set to be showcased at the iCAUR exhibition booth, providing visitors with a fascinating glimpse of the brand’s forward-looking innovation. Stay tuned for more updates.