LEPAS made a strong impression with the launch of its European regional brand under the theme “Here’s to Elegance” in Milan from 20 to 26 April. Following the unveiling of its European regional brand Technology on April 20, the brand hosted a six-day public exhibition that provided visitors with an immersive experience blending design, technology and lifestyle.
Held during the prestigious Milano Design Week, the showcase attracted significant attention from designers, fashion enthusiasts, industry experts and global visitors, generating strong attendance and social media engagement throughout the event.
Widely recognized as a global center of design and fashion, Milan served as the perfect backdrop for LEPAS’s European debut. Located in Tortona, the central exhibition district of Milano Design Week, the LEPAS pavilion showcased a minimalist and contemporary design approach that merged artistic expression with advanced technology.
The exhibition space provided a premium multi-sensory experience, reflecting LEPAS’s vision of redefining mobility through elegance, innovation and profound design.
LEPAS created a sophisticated on-site experience, including live string performances and veena recitals, which enhanced the ambiance with grandeur and tranquility. In collaboration with De’Longhi, a dedicated coffee tasting area allowed guests to enjoy Italian coffee culture alongside the exhibition. Together, these elements express LEPAS’s vision of a streamlined, sophisticated lifestyle in line with the expectations of a quality-driven global audience.
At the center of the exhibition, the LEPAS L6 – making its European debut – was presented alongside the flagship LEPAS L8. Both models epitomize the brand’s exploration of elegant mobility in different scenarios. The L6 integrates European minimalism with sophisticated Eastern aesthetics through the “Leopard Aesthetics” design language. Its dynamic exterior lines and a wraparound Smart Cockpit with a “Skyline” theme and central waterfall display create a spacious, serene premium interior. Every detail reflects the expectations of European high-end users for both quality and lifestyle sophistication.
Built on the intelligent LEX platform, LEPAS brings its “Elegant Technology” concept to life. With multi-power compatibility and adaptability to global markets, the platform transforms advanced new energy and intelligent technologies into a seamless, quiet and refined driving experience – making technology a natural extension of everyday life.
As visitors from around the world experienced the brand first-hand, they saw LEPAS redefine the traditional perception of new energy vehicles by balancing elegant design with advanced technology. European fashion influencers and automotive KOLs widely attended the event, strengthening the brand’s resonance with the premium market.
As a global new energy brand under Cherry Group, LEPAS continues to expand its presence in Europe. The flagship LEPAS L8 has been showcased at the Turin Auto Show and has participated in media test drives in markets such as Spain. At Auto China 2026, LEPAS also unveiled its global NEV strategy and product lineup, including the LEPAS L6 EV, LEPAS L4 EV and LEPAS L6 PHEV, along with its global partner conference to strengthen international cooperation.
Starting from Milan, LEPAS will continue to use design as its language and technology as its foundation, delivering sophisticated new energy mobility solutions to global users.
