Euler Motors, a leading electric commercial vehicle manufacturer, has announced a strategic partnership with Annapurna Finance Pvt. Ltd. Ltd. to strengthen its vehicle financing ecosystem and accelerate the adoption of electric commercial EVs across India. With this collaboration, Annapurna Finance joins Euler Motors’ growing network of over 15+ financing partners, expanding access to EV ownership across various customer segments.
India’s transition to sustainable transportation is gaining momentum, with commercial EVs playing a key role in reshaping goods movement from last mile delivery to intercity logistics. As adoption scales, financial institutions including banks, NBFCs and fintech players are emerging as key enablers of this change.
The partnership is focused on improving access to financing for commercial EVs, particularly for fleet operators, small businesses, and last-mile entrepreneurs. Annapurna Finance will offer customized financing solutions for Euler Motors’ commercial EV portfolio, including both three-wheelers and four-wheelers, aimed at improving affordability and simplifying access to vehicle ownership. By combining Annapurna Finance’s strong presence in semi-urban and rural markets with Euler Motors’ growing footprint, the partnership is expected to unlock demand in underserved and high-growth areas.
Rohit Gattani, VP – Growth & Vehicle Financing, Euler Motors, said, “Financing is one of the most important levers for EV adoption in the commercial sector, especially in markets where access to formal credit is limited. As demand scales, the real unlock lies in reaching operators who intend to transition but remain outside the traditional credit ecosystem. Annapurna Finance brings a strong, on-the-ground understanding of these customer segments. This partnership is about enabling real participation in the EV economy beyond credit availability, stronger unit economics and more predictable earnings for small businesses and fleet operators.
Ashish Mishra, Head-Product, Annapurna Finance Pvt. Ltd. Ltd. said, “At Annapurna Finance, our focus has always been on increasing access to credit for sectors that are often ignored by mainstream financial systems. With EVs emerging as a viable avenue for income generation, this partnership comes at a critical time. Euler Motors’ strong product engineering and focus on real-world performance gives us confidence in the asset, which is fundamental to enabling sustainable financing. For our customers, this high-end vehicle Uptime translates into better operational efficiency and ultimately more stable and better earnings in the long term. We see this as a meaningful step towards building both financial inclusion and clean mobility.
Euler Motors continues to strengthen EV financing through a data-driven approach that provides financiers deep insight into vehicle performance and asset reliability. This enables more informed risk assessment, increases confidence in EV lending, and supports the development of a more robust financing ecosystem.
Through this collaboration, both the companies aim to expand access to electric commercial vehicles for fleet operators, gig economy workers and micro entrepreneurs across India. This partnership is aligned with the shared vision of transforming last-mile logistics, supporting MSME growth and making a meaningful contribution in reducing carbon emissions.