BYD has announced that British actor Daniel Craig will lead a new global campaign for its premium technology-oriented automotive brand DENZA, a significant step forward from the brand’s international expansion planned for 2026.
Established as a premium brand dedicated exclusively to new energy vehicles, DENZA aims to attract global customers with its blend of advanced technology and European-inspired design. As part of the collaboration, Daniel Craig will take part in a number of marketing initiatives, including promotional campaigns and television commercials, supporting the launch of several key models this year.
This partnership represents a major milestone for DENZA as it prepares for its global rollout, beginning with the European debut of its flagship DENZA Z9GT. The official premiere of the model will take place on April 8 at the prestigious Palace Garnier in Paris.
BYD Executive Vice President Stella Lee said Daniel Craig embodies strength, sophistication and authenticity – qualities that closely align with the DENZA brand. He said that as Denza expands into Europe, Latin America, the Middle East and Africa, the collaboration aims to showcase a new vision of premium mobility where technology, design and emotions meet.
With this high-profile partnership and upcoming product launches, DENZA is establishing itself as a global contender in the premium new-energy vehicle segment.
