Ather Energy’s family-focused electric scooter, Rizta, has crossed the 300,000-unit wholesale sales mark in the domestic market within just 25 months of its launch, cementing its position as the company’s most successful product ever. Launched on April 6, 2024, the Rizta has rapidly emerged as the driving force behind Ather’s expansion in India’s electric two-wheeler segment.
The estimated cumulative resale wholesales from FY 2025 to April 2026 is 309,501 units. Deliveries began in July 2024, with the scooter reaching the 100,000-unit mark in just 10 months. The 200,000 milestone was accomplished in October 2025, while the latest 300,000-unit milestone was recorded by the end of April 2026.
The success of Rizta has significantly reshaped Ather Energy’s product portfolio. With models like the 450X, 450S and 450 Apex, the family-oriented Rizta has opened up a wider customer base for the Bengaluru-based EV maker. In FY2025, scooters contributed 58 per cent of Ather’s total dispatches of 155,405 electric two-wheelers. Its share rose sharply to 76 percent in FY26, during which Ather recorded all-time high sales of 260,070 units. Early estimates suggest Rizta’s share in the company’s April 2026 dispatches was about 77 percent.
The scooter also played a key role in Ather’s consistent quarter-on-quarter growth through FY26. The company’s sales grew consistently each quarter, primarily supported by strong retail demand. In Q4 FY2026, scooters contributed around 64,159 units, helping Ather achieve its best quarterly sales performance of 82,929 units.
Ather’s market share gains have been particularly strong in the Central and Rest of India regions, while South India remains its strongest market. The company has attributed this expansion to the Rizta’s wide appeal among family-oriented buyers seeking practicality, comfort and technology in an electric scooter.
Designed to compete with rivals like the TVS iQube and Bajaj Chetak, the Rizta offers one of the largest seats in the segment, generous storage space and a host of connected features aimed at everyday utility. The scooter has also benefited from Ather’s Battery-as-a-Service (BaaS) model, which reduces the upfront purchase price and improves affordability for customers.
Rizta’s strong performance helped Ather Energy secure its position as India’s third-largest electric two-wheeler maker in FY26, behind TVS Motor and Bajaj Auto. The company also crossed the cumulative 600,000-unit retail sales mark during April this year.
Looking to the future, Ather is preparing for its next phase of growth with new product platforms and expanded manufacturing capacity. Along with the development of the new EL scooter platform, the company is working on the Zenith platform aimed at the emerging electric motorcycle segment between 125 cc and 300 cc.
To support future growth, Ather is significantly expanding its manufacturing footprint. The company currently operates two plants in Hosur, Tamil Nadu, with a combined annual capacity of 420,000 units. A new manufacturing facility at Chhatrapati Sambhajinagar in Maharashtra will add an additional one million units to the annual production capacity once it becomes operational. The first phase of the plant is expected to begin operation during the second half of 2026, before the festive season.
