JSW MG Motor India has launched a new film campaign for the MG Hector Tomahawk EV, highlighting the electric SUV’s power, performance, spacious interior and long-range capability. The campaign includes two films titled ‘Space’ and ‘Range’, which draw inspiration from the legacy of the Tomahawk fighter aircraft.
Inspired by the Tomahawk aircraft flown by the Royal Air Force during World War II, the campaign unfolds through a conversation between a daughter and her pilot father. Initially skeptical about whether an electric SUV could live up to the Tomahawk name, the father gradually became aware of the vehicle’s capabilities as his daughter introduced him to its key features. The films showcase the SUV’s electric performance, cabin space and range, ultimately winning the pilot’s appreciation and cementing the connection between the vehicle’s name and its capabilities.
The ‘Space’ film highlights the SUV’s spacious cabin, premium interior and futuristic design, complemented by its bold stance, while the ‘Range’ film focuses on its ability to support long journeys. A blend of humour, exploration and endearing father-daughter dynamics, the films connect the heritage of the aircraft with the demands of modern mobility, bringing together power, practicality, comfort and confidence for the journey ahead.
Commenting on the campaign, Udit Malhotra, Marketing Head, JSW MG Motor India, said, “The MG Hector Tomahawk EV brings together powerful electric performance, spacious and comfortable interiors and the range to travel long distances with confidence. Through this campaign, we wanted to bring these capabilities to life in an engaging and relatable way, while also showcasing how the SUV lives up to the legacy of its namesake. It reflects our focus on creating an electric mobility experience that Combines performance, comfort and practicality for everyday driving and beyond.”
The campaign is now live on SonyLIV and JSW MG Motor India’s digital platforms.
Watch campaign films:
A new era of electric performance
Built on MG’s ADAPT platform; MG Hector Tomahawk EV combines electric performance with intelligent energy management. The all-electric SUV is equipped with a 69.2 kWh high-voltage magic battery paired with a permanent magnet synchronous motor, producing 150 kW of power and 310 Nm of torque.
The MG Hector Tomahawk EV offers a certified range of 517 km on a single charge and supports DC fast charging up to 90 kW. These capabilities are designed to provide convenient charging and greater confidence during long distance trips.
Further enhancing its versatility, the MG Hector Tomahawk EV introduces India’s first Vehicle-to-Home (V2H) capabilities, allowing customers to power appliances, outdoor equipment and even homes directly from the vehicle’s battery. The electric SUV is available at a starting price of ₹13.99 lakh, with battery-as-a-service (BaaS) pricing starting at ₹4.90 per kilometer for a limited number of bookings.