iCAUR has unveiled the V25 at its 2026 iCAUR International User Summit, completing the brand’s V Series lineup alongside the V23 and V27. Held under the theme “Classic Never Fades | Make It Yours”, the global brand launch focused on the company’s future-classic designs, official vehicle customization and community-led co-creation.
The event highlighted iCAUR’s vision to combine distinctive styling with new-energy technologies, while giving owners more opportunities to personalize their vehicles and connect with fellow users. Through its product portfolio, customization programs and global community initiatives, the brand aims to create long-term relationships that go beyond vehicle ownership.
iCAUR V25: Future-classic design meets all-terrain capability
Dr. Su Jun, Vice President of Chery Automobile Co., Ltd., started the program by discussing the relationship between vehicles and their owners. He highlighted the growing challenge of design homogenization in the automotive industry, where increasing focus on screens, driving range and technical features can make vehicles look similar.
iCAUR’s response is its “future-classic design” philosophy, which combines simple forms, distinctive character and recognizable styling with modern technology, new-energy powertrains and versatile usage scenarios.
Explaining the design and positioning of the V25, Su Jun outlined three principles: “restraint, capability, freedom.”
The restraint is reflected in the V25’s boxy silhouette, almost 1:1 body ratio, signature round headlamps and minimalist lines. The design emphasizes a clear visual identity without unnecessary styling elements.
The potential comes from the availability of extended-range and battery-electric powertrain options. The all-wheel-drive variant features the i-AWD system, designed to support driving in a variety of road conditions. These features underline the V25’s “all-way SUV” status, with an emphasis on urban commuting, highway travel and mountain driving.
Freedom focuses on vehicle versatility and personalization. More than 20 ecosystem interfaces enable owners to integrate camping equipment, outdoor accessories and lifestyle-oriented features, including a roof-mounted coffee maker.
While each model has its own character, the V25, V23 and V27 share the V Series philosophy of classic design, all-terrain capability and individual expression.
Official Customization Program Highlights Personal Expression
Rona Luo, CEO of iCAUR International, explains how the brand’s “Classic Never Fades” and “Make It Yours” themes work together. While classic design provides an enduring foundation, customization allows owners to express their individual identity through their vehicles.
According to Luo, about 50% of iCAUR’s global users customize their vehicles, with owner creativity also contributing to product development and refinement. The brand’s design credentials were further recognized in 2026, when the V23 won the Red Dot Design Award and the V27 received the TADA Best Interior Design Award.
iCAUR said it intentionally left room for personalization, enabling owners to build on the original design rather than just choosing a standard configuration.
The three official customized vehicles displayed at the event reflected this approach.
V23 Forge: Designed to reinforce the urban character of the model, the build features a detailed body kit and gloss-black accents for a more assertive stance while maintaining the V23’s distinctive personality. V27 Sun Rome: Inspired by off-road vehicles and vintage cameras of the 1980s, this version combines robust proportions with refined details, targeting users who value exploration and travel. V25 Game Changer: Bringing together a design inspired by adventure and gaming, this customized V25 features wide wheel arches, colorful rocker-panel treatment and controller-themed elements.
All three customized models are planned to be launched on the market in early 2027. Depending on local regulations and market conditions, delivery will use knocked-down (KD) assembly or dealer-installed kits.
Beyond the main stage, more than 20 customized vehicles created by users and partners were showcased at the venue, showcasing how the brand’s design philosophy translates into different ownership preferences and real-world applications.
iCAUR expands global presence and launches Club Connect
iCAUR is also trying to formalize user participation through dedicated optimization facilities and international community events.
Luo said the brand plans to expand to more than 40 markets in 2026, with more than 100,000 users driving the V23 worldwide. The company plans to launch a dedicated personal customization area in every iCAUR showroom. It also intends to introduce custom classic editions alongside new model launches, with future offerings incorporating inspiration from its user community.
The company has established official user clubs in nine countries. In 2027, it plans to expand the engagement to additional markets through its global “Club Connect” program, which will facilitate exchanges between owners and use their feedback to improve products and ownership experiences.
The event also introduced iCAUR’s first set of 10 global brand ambassadors. Participants included Mary-Ann from South Africa, Keem Yap from Malaysia, Humam Reno and Thomas Navilis from Indonesia, Parawi from Thailand and Humaid Yusuf Saif from the United Arab Emirates.
Through Club Connect, iCAUR intends to continue to recognize users who actively contribute to the brand and its community, turning individual co-creation activities into an ongoing engagement program.
Owner stories reflect the V Series ownership experience
The stories of four owners presented at the summit highlighted how iCAUR vehicles support different lifestyles, interests and personal identities.
South African owner Rod MacDonald customized his V23 to suit his weekend off-roading activities with roof-mounted LED lights, a black vented bonnet, a round-lamp front bumper and all-terrain tyres. He said the vehicle helped him stay true to himself while introducing him to new friends and experiences.
Malaysian owner Yan Yan Lee uses the V23’s flexible interior to carry photography equipment. A foldable table for the front row allows him to work between shoots, effectively turning the vehicle into a mobile photography workspace.
Khalid Al Shamsi in the United Arab Emirates said he was attracted to iCAUR because of its “Classic Never Fades” philosophy. He later recommended the vehicle to his father, wife and cousin, calling it a timeless design and a reflection of his emotional connection with the brand.
Kit Leung from Hong Kong, China talks about balancing his identity as a rapper and his role as a father. He said the combination of the V Series’ rugged exterior and warm interior suits various aspects of his life.
The first group of global brand ambassadors also attended the ceremony, where Su Jun and Rona Luo presented awards and joined participants for group photos.
Product design, customization and community at the center of iCAUR’s strategy
From the world premiere of the V25 to its official customization program and the planned expansion of Club Connect, iCAUR is building its global brand strategy around three connected areas: product, personalization and community.
The company’s approach keeps classic design as the foundation of its vehicles, while customization gives owners the opportunity to create a more personal identity. Additionally, its user clubs and ambassador program aim to maintain engagement beyond the initial purchase.
As V25 and the official customization offering enter additional markets and Club Connect expands in 2027, iCAUR aims to develop a more ongoing relationship with its global user base.
Under the theme “Classic Never Fades | Make It Yours”, the brand seeks to combine enduring design principles with user’s changing preferences, making personal expression an integral part of the V Series ownership experience.