Greaves Cotton subsidiary Greaves Finance has appointed Mukul Kanchan as executive director and chief executive officer (CEO), the company announced on Tuesday. In her new role, Kanchan will lead the expansion of the company’s electric vehicle financing platform, ev.fin.
Expanding the retail reach of the Kanchan platform, Greaves Group will focus on strengthening point-of-sale financing partnerships with electric vehicle original equipment manufacturers (OEMs), including brand Ampere. Launching in 2023, ev.fin offers point-of-sale financing for electric vehicles in 86 cities.
Kanchan has almost two decades of experience in the financial services sector in corporate finance, lending, private equity and mergers and acquisitions. Before joining Greaves Finance, he served as Chief Financial Officer at Plum. He holds an MBA in Finance from ICFAI Business School, Hyderabad.
Commenting on her appointment, Kanchan said, “Electric two-wheelers are fast becoming the everyday choice for India’s commuters, gig workers and small businesses, and access to simple, affordable loans often translates that intention into ownership. I’m delighted to be joining Greaves Finance, and look forward to growing the business responsibly.”

