The OEM’s first-quarter results reflect strong demand across segments, growing acceptance of electric vehicles in the luxury segment, and a comprehensive product strategy that continues to resonate with Indian customers.
BMW Group India has started 2026 on a strong note with record sales in the first quarter of 4,567 vehicles sold, a year-on-year growth of 17% despite relatively mild market conditions. The company maintained its consistent momentum, posting record results every month of the quarter.
Driving this growth is the company’s strong positioning in the luxury electric vehicle segment. In the first quarter, sales of electric vehicles from the BMW and MINI brands reached 1,185 units, an impressive increase of 83%. Electric vehicles currently account for 26% of total sales, and a quarter of BMW cars sold in India are electric vehicles. Backed by a strong ecosystem, including extensive charging infrastructure and customer-centric initiatives, the company continues to dominate the luxury electric vehicle segment with over 70% market share.
BMW’s product portfolio also played a key role in its performance. Long-wheelbase models, known for their comfort and luxury, contributed more than 50% of total sales, a year-on-year increase of 23%. Meanwhile, sports utility vehicles (SAVs) remained a strong growth driver, growing 38% and accounting for 65% of total sales, reflecting rising customer preference for high-end SUVs.
The MINI brand also performed strongly, growing 42% to 213 vehicles, thanks to the launch of new products and the expanding appeal of its product line. BMW Motorrad added to this momentum by selling 1,216 motorcycles in the quarter, driven by demand for performance and adventure models.
Looking ahead, BMW Group India is preparing to launch an aggressive product offensive in 2026, with plans to launch 27 products across the BMW, MINI and Motorrad product portfolios. The company is also strengthening its retail and customer engagement strategies, including expanding its network coverage and enhancing the ownership experience.
Mr. Hardeep Singh Brar, President and CEO of BMW Group India, said: “BMW Group India is looking to We are extremely well positioned for the year. Despite macroeconomic and geopolitical headwinds, we achieved our highest ever first quarter sales and achieved solid double-digit growth. Our leadership in the Indian luxury electric vehicle segment has continued as our valued customers place great trust in our electric products in terms of performance, electric vehicle ecosystem and technology. We are well-positioned to face a dynamic market.” In 2026, we will launch our most ambitious product offensive, with the launch of products, and 23 more products will be launched. To maintain this momentum of long-term success, our unwavering focus on customer experience, after-sales and brand connect will be taken to the next level and we aim to bring joy to every new vehicle and realize this success story for BMW Group India. “