Green Zentro has announced the launch of the initial phase of a 2,500-unit fleet of fully electric battery electric vehicle (BEV) taxis in the province of Rizal, Philippines, under a strategic partnership with global mobility platform Green GSM. The initiative is one of the largest electric taxi rollouts in the country so far.
The deployment also represents the first large-scale implementation of a partner-led expansion model aimed at accelerating electric mobility adoption in emerging markets. Through this collaboration, Green Zentro and Green GSM aim to promote sustainable urban transportation while increasing operational efficiency and fleet scalability.
With its significant scale and structured rollout approach, the deployment is expected to serve as a blueprint to expand electric mobility through local partnerships in Southeast Asia, supporting the region’s transition towards cleaner and more sustainable transportation solutions.
The deployment is based on an MoU signed between Exentro Group and Green GSM in October 2025. Initially planned for 2,000 vehicles, the fleet has subsequently been expanded to 2,500, reflecting the growing operational confidence and long-term commitment of both parties. The Rizal rollout marks the first phase of implementation, with further expansion expected in Metro Manila and surrounding areas.
At the heart of this initiative is a partner-led operating model that combines local market leadership with a standardized global platform. Green Zentro leads on-the-ground execution, operations, driver management and local market optimization, while Green GSM provides a fully integrated electric mobility platform encompassing full electric vehicles, technology infrastructure and standardized service protocols.
The platform is designed to ensure operational consistency at scale, offering real-time fleet monitoring, centralized safety management and consistent service delivery standards. Each vehicle is equipped with emergency features like GPS tracking, CCTV and dashcam as well as panic button, all connected to a 24/7 monitoring centre. The entire fleet is also covered by comprehensive insurance policies, strengthening safety and reliability.
Passengers can expect a more reliable and predictable travel experience with standardized service quality and fully electric, air-conditioned vehicles. Services are offered with transparent, value-driven pricing and support multiple payment options, including cash and digital platforms. Rides can be accessed through street hailing or the Green GSM mobile app.
On the supply side, the model introduces a salaried driver system to enhance income stability and professional standards in the transportation sector. Drivers earn a fixed monthly salary, performance-based incentives and full statutory benefits, along with structured training programs focused on safety, service quality and electric vehicle operation.
Beyond mobility, this rollout is expected to boost local economic activity through job creation and ecosystem development, supported by the expanded EV charging network at commercial centers within the Exentro system. As a fully electric fleet, the deployment also helps national efforts to reduce emissions and improve urban air quality, aligning with broader policy goals for energy transition and sustainable urban development.
Mr. Noel M. Ignacio, CEO of Green Zentro, shared: “We see this as a long-term investment in building a transportation system that is more reliable, more structured, and better aligned with the needs of Filipino communities. By combining electric vehicles with a professional driver model, we are creating a service ecosystem that enhances everyday commutes while improving the quality of livelihoods for drivers. Over time, we believe this approach will help the public “Can help set a new standard for transportation that balances efficiency, sustainability and human-centered service.”
Mr Dao Qi Fei, Managing Director of Green GSM Southeast Asia, said: “This is not just a fleet deployment. This represents the initial stage of a scalable model where strong local partners lead market execution, while Green GSM enables growth through an integrated electric mobility platform. We believe this approach can open a more practical route to green mobility – one that is not only scalable, but also adaptable to the realities of emerging markets. With local expertise By linking global standards, we aim to accelerate adoption in a way that is both commercially viable and operationally sustainable in the long term.
Green Zentro is one of the first international partners to adopt the Green GSM operating model. Developed and refined in Vietnam through extensive collaboration with multiple stakeholders, the model has played a key role in shaping a highly integrated and scalable electric mobility ecosystem. Its rollout in the Philippines marks an important milestone in the global expansion of the model, which has been thoughtfully localized to suit market conditions while maintaining consistent standards of security, service excellence and user experience.
