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Maruti Suzuki introduces first eBorn electric SUV, promises seamless EV ownership

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Maruti Suzuki India Limited (MSIL), the country’s largest passenger vehicle manufacturer, is all set to revolutionize electric mobility in India. The company will debut its production-ready eBorn SUV, eVITARA, at the Bharat Mobility Global Expo 2025. eVITRA, a global model manufactured in India for international markets, was recently unveiled by Suzuki Motor Corporation in Milan, Italy.

Speaking on the announcement, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited said, “The eVitra is a testament to our unwavering commitment towards sustainable mobility and technological innovation. With decades of automotive expertise, we have combined advanced electric technology with a customer-first approach to deliver something truly transformative. At Maruti Suzuki, we have always believed that to boost EV adoption, we need to create a holistic ecosystem that simplifies the battery electric vehicle ownership journey of customers.

He further added, “A significant barrier to EV adoption is the lack of accessible charging. To tackle this issue, we are committed to introducing the e Vitara as well as a reliable and comprehensive EV ecosystem. This will include home charging solutions as well as a nationwide network of fast chargers available at Maruti Suzuki dealerships and service touchpoints. Our aim is to make EVs accessible, convenient and attractive to a wider range of customers and that is what we aim to achieve with the e Vitara.”

Inspired by the concept of “Emotional Versatile Cruiser”, the e Vitara seamlessly blends advanced technology with a contemporary design. Strategically designed to meet the emerging market requirements and customer needs, the e Vitara will introduce new age EV performance in the Indian automotive market.

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