Mercedes-Benz India reported its highest ever financial sales with retail sales of 19,363 units in FY 2025-26, a steady increase from the previous year. The strong momentum continued into the January-March 2026 quarter, with sales rising 7% year-on-year to 5,131 units, reflecting continued demand in key segments.
The top performer was the premium luxury segment, which continues to drive the brand’s growth. Strong interest in models such as the S-Class, Mercedes-Maybach range, EQS SUV and AMG portfolio drove the segment to grow by 16% throughout the financial year and 25% in the first quarter of 2026. Notably, this segment accounts for 27% of total sales, and flagship models such as the AMG G 63 have a waiting period of up to a year.
The core segment also remains a strong pillar, with continued growth in demand for models such as the C-Class, E-Class Long Wheelbase, GLC and GLE SUVs. The E-Class LWB maintains its position as the highest-selling luxury car in India, underscoring customer preference for comfort-led premium products.
In contrast, the entry-level luxury market declined 18% as the market tilted towards price-driven products. However, Mercedes-Benz continues to focus on value-rich products, prioritizing brand aspirations and product quality over aggressive volume expansion.
Electric vehicles are accelerating across the product portfolio, especially at the premium end of the market. Pure electric vehicles currently account for 20% of high-end luxury car sales, with the growth rate of high-end electric vehicles reaching an impressive 85%. The upcoming CLA BEV is expected to further strengthen the brand’s electric roadmap in India. Going forward, Mercedes-Benz India will expand its retail presence under its ‘Go to Customer’ strategy with plans to open over 20 new luxury stores in emerging and mature markets. Backed by investments of over Rs 450 crore from franchise partners, the expansion will focus on enhancing customer experience through modern retail formats and advanced technology.
Mr. Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to be India’s most popular luxury brand, driven by strong customer loyalty towards our new and existing products. We are extremely pleased with the strong demand for our premium luxury product portfolio, which sets new benchmarks for exclusivity and personalization in the luxury segment. Similarly, sustained demand in the ‘core’ segment underscores the customer appetite for winning C-Class, LWB and unwavering trust in other products.” In 2026, we will continue to launch the E-Class sedan and the GLC and GLE SUVs, launching two new AMGs for performance enthusiasts. We are excited about the overwhelming response to new products such as the GLS Maybach, V-Class and CLA BEV, and customers can look forward to more desirable product launches planned in the remaining quarters to deliver on superior product content and customer demand, reinforcing our value-driven volume growth strategy. desire. “