Mercedes-Benz India reported strong performance in 2025, driven by sustained demand in its core segments and strong traction in its premium vehicles, including AMG models and its battery electric vehicle (BEV) portfolio. The company delivered 19,007 vehicles throughout the year, nearly matching 2024 sales, while recording its best-ever year in terms of revenue, underscoring the brand’s ability to maintain customer preference and loyalty in the highly competitive luxury vehicle market.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India said, “2026 will be a dynamic year with the launch of 12 new products, expansion of our local production portfolio, launch of MB.Charge Public, expansion into new markets and investments in upgrading our entire network. Commencement of local production of Mercedes-Maybach GLS The decision reaffirms Mercedes-Benz’s strong commitment to Indian customers to offer premium luxury SUVs ‘Made in India’. “India is now among the top 5 markets for Mercedes-Maybach globally, which highlights our strong focus on premium vehicles and makes us the most popular luxury car brand. Local production will further enhance the car’s appeal, reaffirming our world-class manufacturing capabilities and agility to meet the most demanding customer demands for such unique high-end vehicles. “
Premium models, including S-Class, Mercedes-Maybach and AMG models, showed significant resilience, growing 11% year-on-year and accounting for 25% of total sales. The high-performance AMG product portfolio grew strongly by 34%, reflecting growing customer desire for performance-led luxury. Mercedes-Benz India’s pure electric vehicle portfolio also maintained its growth momentum, growing by 12% and accounting for 20% of all premium sales. Notably, 70% of the pure electric vehicles sold this year are high-end models priced between Rs 125 crore and Rs 31 lakh, including the EQS SUV, EQS sedan, Mercedes-Maybach EQS SUV and the electric G580. The EQS SUV becomes the brand’s highest-selling luxury pure electric vehicle in India.
Sedans continue to play a key role in the company’s sales mix, driven by strong demand for the C-Class, long-wheelbase E-Class, S-Class and Mercedes-Maybach S-Class. The long wheelbase E-Class retains its status as the most popular and best-selling luxury car in India. The SUV portfolio also offers strong performance, supported by demand for models such as the GLA, GLC, GLE, GLS, Mercedes-Maybach GLS and the iconic AMG G63. Entry-level luxury models are planned to decline by 20% year-on-year, accounting for 13% of total sales, which is in line with the brand’s strategy of prioritizing product substance rather than price-dominated competition.
Looking ahead, Mercedes-Benz India has announced plans to launch 12 new products in 2026, including new models, facelifts, and a number of premium cars and pure electric vehicles. The highlight will be the much-anticipated debut of CLA BEV, which will introduce the new MB.OS operating system, reinforcing the brand’s technology-dominated roadmap in India.
The company also announced the start of local production of the Mercedes-Maybach GLS at its Pune manufacturing plant, making India the first market outside the United States to locally assemble the ultra-luxury SUV. The move reflects India’s growing importance as one of the top five markets for Mercedes-Maybach globally and is expected to improve delivery schedules and customer access. Since its launch in India in 2021, the Maybach GLS has been experiencing consistent demand from customers seeking the pinnacle of luxury SUV experience.
In the EV ecosystem, Mercedes-Benz India has launched MB.CHARGE Public, a unified digital charging service that allows EV customers to access the nationwide charging network through the Mercedes-Benz app or RFID. The service integrates multiple charging partners, offers real-time availability, transparent pricing and seamless payment options, and enables access to over 9,000 DC charging points across India. MB.CHARGE Public operates in 37 countries around the world with more than 3.3 million charging points, providing customers with a consistent charging experience.
To strengthen its retail presence, Mercedes-Benz India plans to add 30 luxury vehicle touchpoints by 2026, including 15 new stores in three new markets and upgrade of 15 existing locations. The franchise partners are expected to invest over Rs 450 crore to maintain a world-class retail network. The company has also streamlined its sales, service and financial operations into a unified “single customer unit” model, enabling a single window purchasing experience. As part of this transformation, Mercedes-Benz India is launching a fully digital ‘3 Clicks to Finance’ process aimed at reducing turnaround time and providing a smoother and more personalized luxury ownership journey.