Mahindra has announced an exclusive competition for early buyers of the BE 6 Formula E Edition, giving three customers the opportunity to compete in the London Formula E E-Prix in August 2026. The ‘Add to Cart’ window for the BE 6 Formula E Edition is now open and from the first 999 customers, three will be selected to receive a fully managed Formula E experience – including race tickets, paddock access and a meet-and-greet with the Mahindra Advanced Design Europe (MADE) team. The winner will also receive a special roof decal exclusive to this version.
In addition to the trip to London, all first 999 buyers will also receive five guaranteed gifts. These include a track day experience with Formula 2 driver Kush Maini at Mahindra’s proven track, an exclusive collector’s box filled with Mahindra Racing memorabilia, and professionally captured vehicle delivery photos and videos. Customers can also choose a personalized number decal between 0 and 99 for their BE 6 Formula E Edition, which will see their name appear on the Mahindra Racing car competing in the Formula EE Grand Prix in London.
With these incentives, Mahindra hopes to bring the joy of motorsport closer to its customers while celebrating its deep involvement in Formula E.