With MG ADAPT, OEMs position themselves to offer a wide range of new options through a single future-proof platform, thereby reducing development time, increasing product consistency and providing customers with more choice without compromise.
JSW MG Motor India has launched MG ADAPT (Advanced Drive Architecture Platform Technology), positioning it as India’s first multi-new energy vehicle platform capable of supporting electric, hybrid, plug-in hybrid and extended-range electric vehicles on a single smart architecture.
This is the company’s most significant technology announcement since it was established as a joint venture between JSW and SAIC in March 2024. Mr. Anurag Mehrotra, Managing Director, JSW MG Motor India, revealed at a roundtable meeting after the launch that the first product on the platform will be an SUV, although the platform will be able to support multiple body styles including sedans.
For a company that already has India’s best-selling electric car, the Windsor, a charging ecosystem of over 35,000 charging points, and a battery-as-a-service model that the industry has followed since then, MG ADAPT is the foundation to start the next chapter.
One solution for multiple customer segments
The launch stems from a clear understanding of where the global and Indian automotive markets are heading. New energy vehicles currently account for 33% of global sales, compared with only 23% two years ago. The driving factor for this transformation is not a single technology, but the common growth of the entire new energy ecosystem. In India, the penetration rate of electric vehicles exceeded 8% in June 2026 alone, setting a record high, and the government’s goal is to reach 30% by 2030.
But the more important insight behind MG ADAPT is about Indian buyers. The automaker has identified three different customer types: early adopters who want the latest electric vehicle technology, pragmatists who want electric efficiency without giving up the freedom to fill up anywhere, and traditionalists who want a gradual transition. Mr. Mehrotra said building separate platforms for each group is inefficient and MG ADAPT addresses this issue by offering one platform with multiple powertrain options.
MG ADAPT adopts a modular architecture design that integrates multiple electric propulsion technologies within a common framework, which can speed up product development while focusing on improving driving range, fast charging capabilities, enhanced efficiency, stronger performance, better safety and excellent driving refinement.
At the heart of the platform’s hybrid system is an integrated technology ecosystem consisting of four key components: a dedicated hybrid engine designed to improve thermal efficiency and reduce fuel consumption, a dedicated battery system for instant power response, India’s first 10-in-1 smart electric drive unit that simplifies system complexity while improving performance, and the world’s first electromagnetic dedicated hybrid transmission for seamless power transfer. An intelligent energy management system links these four drive modes together, automatically selecting between four drive modes depending on the situation: pure electric drive for quiet city driving, series hybrid drive where the engine generates electricity and the electric motors power the wheels, parallel hybrid drive for maximum performance and engine direct drive for efficient highway cruising.
Comprehensive technology ecosystem
Mr. Manish Manek, Chief VLE & Head of PE, JSW MG Motor India, said the platform supports three different technologies, each designed for a different type of buyer. For the pragmatists, there’s a plug-in hybrid system built around a dedicated hybrid engine with a thermal efficiency of 43.2%, a 10-in-1 intelligent drive unit and the world’s first electromagnetic dedicated hybrid transmission that switches drive modes in 0.1 seconds.
For buyers who want an electric driving experience but need the confidence to travel long distances, extended-range EVs allow the wheels to be driven by the electric motor at all times, while the gasoline engine acts purely as a generator, recharging the battery when needed – providing an electric-first driving experience while significantly extending range. For traditionalists who want greater fuel efficiency without changing their habits, hybrid electric cars automatically mix the engine and electric motor — no charging, no new programming, just smarter driving, Mr. Manek added.
Mr. Mehrotra said the company plans to invest Rs 3,000-4,000 crore in three areas in the near future, including new products, localization and factory expansion. Localization is a clear priority and the company aims to achieve 70% local content in all new products on the MG ADAPT platform, up from around 60% for existing models. Batteries and a small number of proprietary technology components will continue to be imported, but all other components will be sourced in-house or locally, with battery assembly already taking place at the company’s Halol plant.
The platform’s 400-volt and 800-volt architecture is another advantage – no other vehicle in the same price segment in India currently offers 800-volt charging, significantly reducing charging time. The current share of new energy vehicles in the Indian market is about 8% to 9%. The company believes that there is still 92% of the market share to be captured, and believes that the way to accelerate adoption is to launch more models at higher prices to provide consumers with real choices, rather than competing in a market share race.
Mr. Mehrotra said, “We believe that the future of mobility lies in giving customers the freedom to choose the energy solution that best suits their lifestyle, without compromising on performance, efficiency or driving experience. MG ADAPT marks a decisive milestone in our NEV journey and reflects our commitment to bring in globally advanced technologies relevant to the evolving needs of Indian customers. As we continue to expand our NEV portfolio, this platform will serve as a technology backbone for our future products and strengthen our commitment to accelerate sustainable mobility in India.”
