BMW Group India has announced the launch of ‘Women Power Drive’ 2026, a first-of-its-kind nationwide initiative that will bring together women customers of BMW, MINI and BMW Motorrad on March 7, 2026. The event, held around International Women’s Day, commemorates the passion, confidence and driving spirit of women across India while celebrating their growing influence in the automotive and motorcycle world.
Calling it a campaign built on unity and inspiration, Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said the campaign not only recognizes women as customers but also as “pioneers and change-makers” in the mobility space. He added that the initiative reinforces the BMW Group’s commitment to creating an inclusive community among its luxury car and motorcycle brands.
Female enthusiasts can register through any BMW, MINI or BMW Motorrad dealer to participate in the experience. In addition to the events, participants will participate in carefully curated activities including artisanal cooking workshops, wellness and self-care classes, styling and beauty activities, and expert-led discussions on building confidence, nutrition and personal branding.
Expecting to engage more than 1,000 Indian women, BMW Group said Women Power Drive 2026 will be one of the most emotionally resonant events for customers, aiming to provide luxurious and meaningful connections at every touchpoint.