Zelio E-Mobility has announced a strategic partnership with Punjab Kings as the official EV partner of the team for the 2026 season.
This collaboration marks a significant milestone for Zelio e-Mobility, a fast-growing electric two-wheeler brand that has been consistently doubling its growth year-on-year. The partnership aims to combine the high-energy appeal of the Punjab Kings with the fast pace of India’s green mobility movement, further strengthening Zelio’s presence and brand visibility during the 2026 season.
As the official EV partner of Punjab Kings, Zelio e-Mobility will leverage one of India’s most viewed sports platforms to strengthen its brand presence across the country. The partnership includes branding rights, digital media integration and in-stadia activities associated with Punjab Kings throughout the season. Two of the brand’s most iconic models – X-Men+ (launching in 2026) and X-Men 2.0 – will be showcased by the team, reflecting the growing public love for these vehicles and putting them in the spotlight of mainstream India.
For Zelio e-Mobility, this partnership is basically about long-term brand building in key markets across India. Cricket offers unparalleled reach – beyond geographies, demographics and language groups. By associating with Punjab Kings, the brand aims to deepen its connection with millions of consumers in Tier 2 markets and beyond, driving awareness and consideration for its electric two-wheeler lineup at a scale that few other platforms can offer.
Kunal Arya, Managing Director, Zelio e-Mobility, said, “Cricket remains one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to connect with a broader consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with the pace of growth.”
Mr. Saurabh Arora, Chief Commercial Officer, Punjab Kings, said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner for the season. This partnership reflects the growing synergy between sports and sustainable innovation. As a franchise, we are committed to associating with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for the Punjab Kings. Through the association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.
Zelio e-mobility has garnered significant public enthusiasm since its launch, earning strong word-of-mouth and loyal followers among urban and semi-urban riders. Their showcase through Punjab Kings is expected to further build on this organic momentum, giving potential customers across the country a chance to discover the innovation and style that defines the Zelio riding experience. The partnership will be active across multiple brand touchpoints – from jersey branding to digital and social media campaigns that connect Zelio’s story with the passion of cricket fans across the country.
This partnership reflects Zelio e-Mobility’s broader strategy of investing in product excellence as well as brand equity. As the EV sector grows rapidly in India, Zelio is establishing itself not only as a manufacturer but also as a brand that is in line with the aspirations of a new, mobile and eco-conscious India. The Company also confirmed that the Partnership complies with the applicable disclosure requirements under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and does not involve related parties.
The development comes after Zelio e-Mobility’s public market debut, where the company had raised ₹78.34 crore through its IPO, which included a fresh issue of ₹58.84 crore and an offer for sale of 11.4 lakh shares worth ₹15.50 crore. The issue was subscribed 1.5 times overall with participation from both institutional and retail investors.
Supported by a dealer network of over 350 outlets across over 20 states and union territories, Zelio e-Mobility offers a diverse portfolio of electric mobility solutions. Under the ‘Zeleo’ brand, it manufactures a range of electric two-wheelers, while its ‘Tanga’ line caters to the three-wheeler e-rickshaw segment, serving a customer base of over 2,00,000 riders.
