Wardwizard Innovation & Mobility Limited, one of India’s leading electric vehicle manufacturers under the ‘Joy e-Bike’ and ‘Joy e-Rec’ brands, has announced a strategic joint venture with Speedforce, India’s leading two-wheeler service chain. The collaboration aims to enhance the after-sales experience for Joy e-bike customers and expand reach to over 1,000 touchpoints across the country. With Speedforce’s extensive network of service cantors across over 350 locations, providing monthly service to an average of 150 vehicles per outlet, Joy e-bikes anticipates the potential to reach over 50,000 customers across the country every month.
Under this venture, Speedforce will exclusively retail Joy e-bike models at its outlets, allowing customers to conveniently purchase and service their Joy e-bikes at one place. This will expand the reach of Joy e-bikes even in areas where dedicated showrooms are not currently available. This expanded availability will help WardWizard reach new customers and strengthen its presence across the country.
Speedforce, which has a strong background in servicing internal combustion engine (ICE) vehicles, has recently forayed into the EV services segment, promoting eco-friendly and green mobility. Through this joint venture, Speedforce will help promote green mobility by supporting Joy e-bikes’ commitment to sustainable transportation. Customers will benefit from getting their vehicles serviced not only at Joy e-Bike showrooms but also at Speedforce outlets across India, especially in areas where Joy e-Bike service stations are not present.
Additionally, Joy e-bike spare parts, lubricants and technical support will be available across Speedforce outlets, ensuring that customers receive end-to-end service and maintenance. This broader network will be particularly valuable in deprived areas such as Seven Sisters in Northeast India, where WardWizard has limited presence.
Mr. Yatin Gupte, Chairman and Managing Director, Wardwizard Innovation and Mobility Limited, said, “We are committed to improving the Joy e-bike experience, supporting our partners and expanding into new markets. The collaboration with Speedforce provides us with its wide service network and also provides us with a good platform to showcase our products to the larger market. By doing this we are not only taking our products to a larger population but also increasing the sales of our products. This partnership will help us provide a seamless and hassle-free experience to customers, strengthen our aftersales services and showcase flagship products while maintaining our commitment towards an eco-friendly future.
Mr. Kapil Bhindi, Director, Speedforce said, “We are excited to join WardWizard in reducing carbon emissions by expanding EV service reach across India. WardWizard offers excellent EV products that will be of interest to many consumers. We are able to support an organization both in sales and after sales. We believe that our extensive network, digital tools and skilled EV technicians will provide exceptional service to Joy e-bike customers and contribute to a greener tomorrow.”
Leveraging Speedforce’s strong base in these regions allows Joy E-Bikes to expand its reach and improve customer satisfaction through convenient service access and high-quality maintenance. This joint effort sets a strong example of industry collaboration to promote eco-friendly practices in India’s mobility sector, taking a step forward towards a cleaner, more sustainable future.
