TVS Motor Company hosted a special event in Bengaluru, unveiling three special editions of its premium TVS Developed in collaboration with renowned fashion designer Manoviraj Khosla, each custom creation was auctioned off to collectors, with the proceeds supporting A Hundred Hands, a non-profit organization working to uplift artisan communities across Karnataka. The evening brought together collectors, designers and craft experts, positioning itself as a cultural showcase rather than a traditional product launch.
The event, titled TVS X Collectors Soiree, is the first in a planned series aimed at celebrating India’s diverse cultural heritage. TVS Motor Company intends to use TVS
Each of the three custom scooters takes inspiration from specific elements of Karnataka’s rich heritage. Design cues were taken from the historic ruins of Hampi, the vibrant lacquerware and wooden toy traditions of Channapatna and the regal aesthetics of Mysore’s royal heritage. These influences are reinterpreted through a contemporary design lens, resulting in collectible pieces that blend tradition with modern engineering. Additionally, Khosla created exclusive merchandise for attendees, making the experience even better.
Speaking at the event, Manoviraj Khosla described the TVS
Gaurav Gupta, president, Indian two-wheeler business, TVS Motor Company, stressed the broader vision behind the initiative. He said the Sori represents the beginning of a larger journey of integrating Indian art and architectural heritage into modern dynamics, establishing ownership as a way to actively participate in the preservation of culture.
Mala Dhawan, Founder of A Hundred Hands, also addressed the audience, and underlined the role of the initiative in creating meaningful connections between artisans and a wider audience. He highlighted how such collaborations not only promote traditional craftsmanship but also ensure fair prices and sustainable livelihoods for the artisan communities. Proceeds from the auction were directed to supporting these efforts.
Positioned at the premium end of India’s electric two-wheeler market, the TVS Bengaluru, the hub of the company’s EV development, serves as an ideal starting point for this cultural initiative, inspired by the rich architectural and artistic heritage of Karnataka.
The TVS By doing so, manufacturers are building deeper emotional connections with consumers and creating a differentiated identity beyond performance metrics.
TVS Motor Company has indicated that similar events will be organized in different regions of India, each inspired by local traditions and artistic expressions to further strengthen the intersection of mobility and culture.