India’s leading electric vehicle manufacturer TATA.ev has unveiled the all-new Sierra.ev, marking the return of one of the brand’s most iconic nameplates in a modern, all-electric avatar. Blending the unmistakable design heritage of the original Sierra with cutting-edge EV technology, the Sierra.EV delivers a premium SUV experience defined by innovation, performance and practicality.
Designed for customers who value bold styling, advanced technology and everyday versatility, the Sierra.ev offers a spacious cabin, intelligent connected features, intuitive electric performance and exceptional capability. Built on the next generation EV architecture, it combines sustainability with comfort and driving confidence, setting a new benchmark in the premium electric SUV segment.
Bookings for Sierra.ev are now open, with customer deliveries starting on July 15, 2026. The electric SUV has been launched at a starting price of ₹18.79 lakh ex-showroom.
The launch of Sierra.ev comes at a pivotal moment for the Indian automotive market, with electric mobility decisively going mainstream. Strong customer confidence, improving total cost of ownership, rapid expansion of charging infrastructure, and a mature ecosystem are driving a structural shift in adoption, with EVs transforming from early adopters to a compelling, everyday mobility option.
Launching the Sierra.EV, India’s most desirable SUV, Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Limited, said: “Sierra has always stood for much more than mobility. It has been a symbol of innovation, aspiration and progress, bringing the future closer to the customers. When re-introduced, it once again broke new ground by creating India’s premium mid-SUV segment. Today, the Sierra.EV With, we’re taking that legacy forward and setting a new standard for what an uncompromising premium SUV can be in. Combining exceptional real-world range, intelligent technology, comfortable comfort and go-anywhere capability, the Sierra.EV delivers an SUV experience that is as transformative as it is desirable.
The mid-size SUV segment remains the cornerstone of India’s SUV market, driven by customers who view their vehicles as an extension of their lifestyle, aspirations and identity. As electric vehicles increasingly become mainstream, desirability will play a key role in accelerating adoption. Sierra.ev is designed to lead this change. Even more than our most technologically advanced SUV to date, it represents a bold vision for the future – making electric mobility more aspirational, accessible and compelling, while supporting India’s transition towards clean, zero-emission transportation.
Sierra.av: Key Features
Tata Sierra.ev is designed to offer the complete premium SUV experience without compromising on electric mobility. It combines advanced technology, strong performance, everyday practicality and all-terrain capability, making it a versatile electric SUV for modern families.
The SUV stands out with its luxury lifestyle, which includes a spacious and premium cabin, lounge-like comfort, connected technology, immersive infotainment, premium audio and intelligent personalization. It also delivers real-world EV supremacy through long driving range, ultra-fast charging and practical utility for daily commutes and long-distance travel.
Go Anywhere, Do Anything (GADA) capability further enhances its appeal, offering great performance, all-wheel-drive capability, intelligent terrain management and confidence in a variety of driving situations. Together, these features position the Sierra.ev as a singular, all-purpose SUV that meets the diverse needs of modern families.
Real World EV Performance
Tata Sierra.ev is designed to provide a practical and seamless electric driving experience with an emphasis on real-world utility. It combines long driving range, ultra-fast charging, intelligent connected technologies and regular over-the-air (OTA) updates to make EV ownership more convenient. The SUV also features Level 2+ ADAS with smart route planning, in-car digital payments, vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) functionality, a 5G-enabled connected car ecosystem, and 22 advanced safety features.
Main characteristics:
The 75 kWh battery pack offers a claimed 500+ km real-world (C75) range. Fast charging is capable of adding about 263 km of range in 15 minutes, with 20-80% charging in about 26 minutes. Lifetime warranty on high-voltage battery for the first owner. V2L and V2V charging capabilities. India’s first Android Auto-integrated intelligent EV route planner. DrivePay for in-car UPI payments, charging and commerce. iRA.ev connected platform with over 70 features and 5G connectivity. OTA software updates via T.iDAL 2.0 architecture. Level 2+ ADAS suite with 22 advanced driver assistance features.
go anywhere, perform anything
Built on Tata Motors’ Acti.ev+ pure EV architecture, the Sierra.ev combines instant electric performance with true off-road capability. It features a dual motor all-wheel-drive setup, intelligent terrain management and advanced visibility system to deliver confident performance on city roads, highways and challenging terrains.
Main characteristics:
The dual-motor QWD setup with on-demand AWD produces 504 Nm of torque. 0-100 km/h acceleration (boost mode) in around 5.8 seconds. Six terrain modes including snow, mud, sand, rock crawl and custom. Off-Road Assistance for advanced low-speed terrain control. Approximately 205 mm ground clearance and over 50% restart gradeability. 540° HD surround-view camera with transparent mode. Adaptive front and rear turn cameras for better visibility.
The Sierra.ev will be offered in seven exterior colours: Pristine White, Pure Grey, Coorg Clouds, Bengal Rouge, Andaman Adventure, Rishikesh Rapids, and the exclusive Nainital Nocturne, which is available on the top-spec Empowered A QWD variant.
