Samarth E-Mobility Pvt. Ltd. has announced the launch of its dedicated electric mobility brand, Evore Electric, a significant step in the company’s vision of redefining the future of two-wheeler mobility through intelligent engineering. The brand made its debut with the unveiling of official brand filmThe website and social media platform offer a distinctive philosophy that places intelligence at the core of vehicle development.
Unlike traditional approaches where smart features are integrated into existing product architecture, Evore Electric is built on the belief that intelligence should form the foundation of the entire vehicle. The company’s growth strategy focuses on building every critical technology system in-house, enabling greater control over innovation, performance and user experience.
At the heart of Evore Electric’s philosophy is a simple but powerful principle: start with intelligence and then build the motorcycle around it. This engineering-first approach aims to provide electric two-wheelers that are not only technologically advanced but also designed to evolve with the changing needs of riders.
The brand’s tagline, ‘Intelligence Beyond Motion’, encapsulates this vision, reflecting Evore Electric’s commitment to moving beyond traditional mobility solutions and creating a new generation of intelligent electric vehicles.
With the launch of Evore Electric, Samarth E-Mobility signals its ambition to establish a strong presence in India’s rapidly evolving electric mobility landscape, where technology, connectivity and intelligent systems are becoming key differentiators for future-ready transportation solutions.
Over the past three years, Samarth e-Mobility’s team of over 100 engineers has developed over nine critical systems completely in-house at its dedicated R&D facility in Ahmedabad. These include a patented battery management system (BMS), battery pack, motor, motor controller, power control module, DC-DC converter, onboard fast charger, display system, and proprietary operating system. The company has also filed more than 110 intellectual properties so far. This vertically integrated approach is powered by AVORE Source, the company’s proprietary technology stack, and the AVR Platform, its purpose-built two-wheeler architecture. Together, they provide complete control over vehicle performance, reliability, software integration and overall rider experience.
built from the ground up
At the heart of Evore Electric, is a fully integrated technology ecosystem that has been engineered and developed in-house. Built on AVORE Source and AVR architecture, the platform brings together every major vehicle subsystem under a unified engineering framework. More than nine critical systems have been designed and developed in-house to enable seamless integration across hardware and software. This approach allows for more intuitive response, peak performance, faster diagnostics, less downtime and continuous product improvement through software-based updates – providing an ownership experience that evolves over time. With over 110 intellectual property filings, Avor Electric is establishing a strong technological foundation in a market where many manufacturers remain hardware dependent.
Targeting the deprived middle class
Evore Electric’s first range of electric motorcycles is aimed at riders in the 125cc-200cc motorcycle segment, one of the largest and most important commuter and lifestyle categories in India. Motorcycles are being developed for riders wanting a practical electric option without compromising performance, reliability or everyday usability. Built on the AVR platform and engineered for real-world Indian riding conditions, Avor Electric’s product portfolio is designed to meet the growing expectations of today’s two-wheeler customers.
The brand plans to enter the market through a focused strategy built around product-led storytelling, consumer education, full stack component manufacturing and a differentiated ownership experience that reflects the intelligence embedded in every layer of the motorcycle.
Commenting on the launch, Mr. Priyank Rakholia, Co-Founder, Samarth e-Mobility, said, “For three years, we asked ourselves a simple question why India’s most widely used personal vehicle has so little intelligence built into it. We realized that the answer was not a missing feature, it was a missing commitment. True intelligence cannot be assembled from off-the-shelf components; it must be engineered from the ground up. That’s why we built every critical system in-house. It’s not the engineering excellence that matters to us; it’s the methodology that shapes our decisions.”
Samarth E-Mobility is preparing to introduce the first range of electric motorcycles from Evore Electric in the Indian market. The brand’s launch, supported by its brand film, website and digital platforms, marks the beginning of a comprehensive market-entry roadmap, with product announcements and campaign reveals planned in the coming months.
