Pure EV, one of India’s leading electric two-wheeler manufacturers, has announced a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC. The collaboration aims to increase the distribution and sales of electric motorcycles and bring sustainable mobility options to consumers in the Middle East and African regions.
PURE EV will supply Arava Electric with an initial batch of 50,000 units of its flagship models – Ecodrift and eTryst Following this initial phase, supplies are expected to increase to 60,000 units annually, strengthening Pure EV’s presence in these emerging markets.
Dr. Nishant Dongari, Founder and Managing Director, Pure EV said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership aims to not only increase sales but also promote sustainable mobility solutions in regions where electric motorcycles are rapidly gaining popularity, marking an important step towards expanding our footprint in the Middle East and African markets. Is. By leveraging our strengths and capabilities with Arava Electric, we are poised to make a significant impact on the electric vehicle landscape globally.
Mr. Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC, said, “We are delighted to partner with Pure EV as their expertise in R&D and cutting-edge technology helps in manufacturing efficient and reliable 2W products. Both companies are committed to promoting eco-friendly mobility solutions with the aim of reducing carbon emissions and supporting environmental sustainability in these regions.
The UAE electric two-wheeler (E2W) market is projected to witness a CAGR of 9.11% during the forecast period 2024-2031, growing from USD 29.97 million in 2023 to USD 60.19 million in 2031. Demand for UAE electric two-wheelers is expected to grow in the market due to easy accessibility of electric motorcycles, rising prices of gasoline products and increasing efficiency of vehicles compared to conventional vehicles.
All intellectual property rights related to the motorcycles will be retained by PURE EV to protect the proprietary technologies as they expand their market penetration. Notably, Pure EV motorcycles are believed to be the only Indian electric motorcycles to be included in the Middle East after proper approval for operation. The government is also planning to provide different incentives and subsidies for the purchase and sale of electric vehicles.
In addition to supplying the motorcycles, PURE EV will serve as a strategic technology partner for Arava Electric, providing expertise and support throughout the delivery process.
