Neonitch Integrated Solutions, one of India’s leading experiential marketing and event management companies, has successfully executed the official India launch event for Green SM in New Delhi, marking the entry of the mobility platform into one of the fastest growing urban transportation markets in the world.
The launch marks a significant milestone for Green SM, as India becomes the company’s fifth international market and its first expansion outside Southeast Asia. The move highlights the brand’s global growth ambitions and underlines India’s growing importance in the emerging electric mobility landscape.
With the launch now complete, Green SM has started operations in New Delhi, and launched its all-electric ride-hailing services for passengers in the national capital. The company aims to deliver its signature “Ride 5 Star” experience through a fleet of electric vehicles designed to offer sustainable, convenient and high-quality urban transportation.
Founded in Vietnam, Green SM has continuously expanded its presence in international markets, and its India debut is an important chapter in the company’s global expansion strategy. The launch event served as a platform to showcase the brand’s vision for clean mobility solutions and commitment to supporting the transition towards sustainable transportation.
Reflecting strong initial consumer interest, Green SM’s mobile application reached the top position in the travel category on India’s App Store within days of launch, indicating positive market reception and growing demand for electric ride-hailing services among Indian users.
The successful execution of the launch further strengthens Neonitch’s expertise in delivering large-scale experiential marketing campaigns and high-profile brand activations for global companies entering the Indian market.
Neonitch was tasked with bringing Green SM’s global vision to life through a launch event that would resonate strongly in a new and strategically important market. Conceptualized and executed from end to end by the Neonich team, the event combined creative storytelling, meticulous planning, seamless production and impeccable on-ground execution to deliver an experience that reflects the significance of Green SM’s entry in India.
For a brand making its first foray outside Southeast Asia, it needed to do more than just introduce a product. There was a need to establish presence, build trust and create an environment for what green SM means in India and this event delivered exactly that.
This milestone holds additional significance considering the history behind it. Neonitch’s relationship with VIN Group, the global conglomerate under which Green SM operates, spans multiple brands and multiple chapters. The agency has been a trusted event partner across the VIN ecosystem in India, including the launch of VinFast VF6 and VF7 and events like V-GREEN, VIN Group’s green energy venture.
The claim of being the only event agency to work for these major brands of VIN Group in India is not taken lightly by NeoNiche. This is the result of consistent delivery, genuine collaboration and a deep understanding of what each brand represents within the ecosystem.
Prateek N., Founder and CEO of Neonich Integrated Solutions. Kumar highlighted that the Green SM launch represents more than a successful event, reflecting the growing confidence in Neonich by Vietnam’s VIN Group across its multiple brands, including VinFast, V-Green and Green SM. He emphasized that Neonitch focuses on becoming a long-term partner in the brand’s growth journey rather than just executing events.
The Green SM India launch will be led by Nikhil R., Director, North Team, Neonich. Sharma, who supervised the project from planning to implementation. Sharma said the launch was particularly meaningful for the team, commending their collaborative effort and expressing pride in delivering a successful market entry program for green SM in India.
Green SM enters India with a clear and long-term commitment, focusing on high-quality rides, sustainable urban mobility and a vision to make green transportation a part of everyday life for Indian commuters. Reaching the No. 1 spot in India’s App Store travel category so soon after launch reflects not just the curiosity but the real intent of the Indian consumer.
For Neonich, the role it played in this chapter is one the agency looks back on with quiet pride. As Green SM continues its Go Green global journey and deepens its roots in India, Neonitch looks forward to being a part of that story, not only as an event partner, but as a team that has been present at every important milestone in the VIN Group’s India journey.