JSW MG Motor India has launched Season 2 of its EV travel documentary series What’s in the Wild in collaboration with Incredible India under the Ministry of Tourism, Government of India. The new season chronicles a 3,000-kilometre journey across southern India in the MG Windsor Pro, highlighting the promise of sustainable mobility while celebrating the region’s rich cultural heritage, conservation sites and community wisdom – from Mysore to the coastal belt of Kerala.
The campaign traverses the royal heritage and conservation of Mysore, the urban transition of Bengaluru, the forests of Karnataka (Coorg, Chamundi Hills, Wayanad), the heartland of Kerala (Kannur, Thrissur, Palakkad, Kochi, Alappuzha), coastal communities (Ponnani, Kuttiyur), and agricultural areas of rice, tea and spice plantations. Through cinematic storytelling by creative partner Ride the Route, the MG Windsor Pro emerges as a quiet promoter of India’s living traditions, normalizing EV infrastructure in real-world adventures while amplifying marginalized voices through this historic government-backed channel.
Building on Season 1’s historic debut; MG ZS EV’s trek up the Himalayan terrain to Dirang Valley, Season 2 continues to prove the EV’s capability in diverse conditions. The ongoing videos are live on the official Instagram page.
The series showcases the practical capabilities of the MG Windsor Pro in authentic travel experiences from heritage sites to artisan communities. JSW MG Motor India is committed to strengthening the EV ecosystem through meaningful storytelling and real-world demonstrations that highlight the benefits of electric vehicles.