The country’s most desirable luxury automobile brand, Mercedes-Benz India, has inaugurated a new luxury sales showroom in Bhopal, Madhya Pradesh, strengthening its growing focus on the emerging luxury markets across India. The new facility further strengthens Mercedes-Benz’s footprint in the region and highlights the brand’s commitment to expanding its presence in rapidly growing urban centres.
Powered by Landmark Cars, a long-time franchise partner of Mercedes-Benz India, the Bhopal showroom is in line with the brand’s customer-centric ‘Go to the Customer’ strategy. The initiative aims to bring world-class luxury experiences closer to discerning customers in cities like Bhopal, which continues to demonstrate strong growth potential in the luxury automotive segment.
The newly opened Landmark Cars Bhopal showroom follows Mercedes-Benz’s innovative ‘Stars at Mercedes-Benz’ top-end vehicle flex format, offering high flexibility in showcasing the brand’s diverse portfolio at a single location. Depending on customer preference, the showroom can showcase models from Mercedes-Benz, Mercedes-Maybach, AMG and the prestigious G-Class range.
Strategically located within a premium commercial complex in Habib Ganj, one of the established localities of Bhopal, the showroom is spread over 1,100 sq. ft. Completed in a record time of just 4.5 months, the facility reflects the agility and scalability of Mercedes-Benz’s retail operations. With excellent connectivity and proximity to existing and potential customers, the new showroom is well positioned to cater to Bhopal’s growing luxury car market.
Highlights of the ‘Stars at Mercedes-Benz’ format:
Designed to provide high flexibility in a single location within an urban ethos, the showroom enables a seamless showcase of Mercedes-Benz’s diverse brands including Mercedes-Maybach, AMG, G-Class and core Mercedes-Benz models, supported by adaptable brand elements and customized luxury display spaces. The design enables seamless switching between logos and brand elements with minimal manual efforts depending on the model on display. This unique format allows for better space optimization for clients, allowing sharper focus on specialized client consultation with a dedicated client consultation area.
The Bhopal showroom is supported by a trained team of around 10 professionals and adds to Landmark Cars’ growing network of nine Mercedes-Benz sales outlets across India, with further expansion planned depending on the market potential.
“Mercedes-Benz continues to build strong momentum in the Indian market in 2025, reaffirming its position as the most desirable luxury automotive brand in the country. We have recorded growth in sales of our top-end vehicles and battery electric vehicle (BEV) portfolio, supported by strong revenue performance. In 2025, we plan to introduce 12 new products, expand our local production portfolio, launch MB.Charge public, enter new markets And are planning to make significant investments in upgrading their entire retail network.
Bhopal represents an important emerging market for Mercedes-Benz, and with the opening of this state-of-the-art showroom, our discerning customers in the city will enjoy an elevated luxury retail experience that reflects the core values of trust, prestige and excellence synonymous with the Mercedes-Benz brand,” said Emrah Oezer, CFO and Executive Director, Mercedes-Benz India.
Sanjay Thakkar, President and Executive Director, Landmark Cars, said, “We are delighted to further strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in Bhopal, a city that is witnessing a steady rise in premium automotive aspirations. This new facility reflects the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled consultation and a highly personalized customer engagement model to provide a comprehensive and sophisticated purchase journey. The showroom, designed to provide customers with a holistic luxury ecosystem under one roof, focuses on exclusivity, comfort and convenience. We are confident that this new touchpoint will connect strongly with customers in Bhopal and the surrounding region, cementing Mercedes-Benz as the most aspirational and trusted luxury automotive brand.
With the opening of the Bhopal facility, Mercedes-Benz continues to expand its footprint in India’s luxury consumption hubs with a combination of modern retail formats, digital integration and curated customer experiences. The brand today has a presence in over 50 cities with over 140 luxury touchpoints, cementing its position as India’s leading luxury automotive brand.