Mahindra has unveiled the XEV 9e Cinelux Edition, a more refined and premium expression of its flagship electric origin SUV. Designed for customers who want an intense luxury experience, the Cinelux Edition blends craftsmanship, advanced technology and cinematic comfort to deliver an elevated sense of indulgence.
Positioned as an advanced interpretation of the XEV 9e, the special edition focuses on enhancing the cabin ambiance and sophistication, bringing together luxury details and innovation in a seamless manner. With its theatre-inspired approach to comfort and design, the Cinelux Edition aims to redefine expectations within the premium electric SUV segment.
Since its global unveiling in November 2024, the XEV 9e has rewritten expectations in India’s luxury SUV sector. It is already India’s most awarded electric SUV, including the coveted Green Car of the Year award at ICOTY 2026, and has received the endorsement of notables – from celebrities and sportsmen to business leaders – cementing its position as the luxury SUV of choice.
The XEV 9e Cinelux Edition features exclusive new exterior colors – Satin Black or Satin White – with an all-new Chestnut Brown and Nocturne Black smooth-grain leatherette interior. Every surface, texture and detail has been crafted to enhance the in-cabin experience, making this space closer to a private lounge.
The core of the XEV 9e Cinelux is a truly cinematic experience. A coast-to-coast Triple HD display and 16-speaker Harman Kardon audio system with Dolby Atmos surrounds passengers with studio-grade audio-visuals, while the Infinity Roof and ambient lighting offer over 16 million colors to choose from – allowing every drive to be set to suit the mood, moment or mindset. The result is an experience designed to be enjoyed, not rushed.
Building on the top-of-the-line Pack Three variant, the Whether it’s a long highway trip or a night on the town, the XEV 9e Cinelux makes every journey feel deliberate and serene.
Along with its distinctive finish, the It also offers thoughtful new technology features like Camp, Keep, and PawPal HVAC modes, Custom Drive Mode, Digital Key, Secure360 Pro, and personalized user profiles – luxuries that adapt to you, not the other way around.
The XEV 9e Cinelux Edition is not about loud statements. It’s about quiet confidence. A luxury SUV that doesn’t need to prove itself – because it already has.