Mahindra has redefined electric mobility with the launch of its flagship electric origin SUVs, the BE 6e and XEV 9e. Built on the revolutionary INGLO Electric Origin architecture and powered by MAIA, the world’s fastest automotive intelligence, these vehicles represent Mahindra’s vision of “Unlimited India” – a future where Indian innovation not only meets global standards but surpasses them. Slip out. Starting prices for the BE 6e and XEV 9e were revealed at their global premiere.
Mahindra’s brand strategy focuses on creating vehicles that suit individuals seeking experiences that match their aspirations and unleash their potential. Designed with a sporty and performance-driven edge, the BE 6e caters to explorers and achievers who are interested in thrills and precision. In contrast, the XEV 9e redefines luxury, offering unmatched sophistication and elegance, setting a new standard for indulgence in electric mobility.
With class-leading range, intelligent ride dynamics, advanced safety features and a cinematic in-cabin experience, Mahindra’s electric Origin SUVs are more than vehicles – they are a bold and authentic lifestyle statement.
These SUVs epitomize Mahindra’s heartcore design philosophy, creating an emotional connection with owners through innovative engineering and modern luxury. Featuring impressive exteriors and carefully crafted interiors, the BE 6e and XEV 9e redefine standards in both aesthetics and functionality. The BE 6e features a sleek, athletic silhouette with race-inspired agility, while the XEV 9e combines a sophisticated SUV coupe design with ultimate luxury and dynamic performance.
Vijay Nakra, President, Automotive Sector, Mahindra & Mahindra Limited and Joint Managing Director, Mahindra Electric Automobile Limited said, “The insight that inspires the idea of our brand is rooted in the most powerful human emotion – love, which is eternal, inspires us. Is. The deepest choices that define who we are. Our electric origin SUVs, the BE 6e and XEV 9e are about Unlimited Love that will inspire our customers to live a life without limits, filled with experiences that make them feel alive. Designed for unforgettable presence, unparalleled technology and unmatched performance, our electric original SUV will set new global standards. The BE 6e, with its sleek, athletic silhouette and race-inspired agility, is designed for those who are interested in performance and adrenaline, while the There is a seamless blend of indulgence and luxury with performance.
R Velusamy, President, Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Ltd. said, “The BE 6e and XEV 9e are the next Indian icons that will be world conquerors. The difference between an electric vehicle and these two born electric SUVs is that one is something you’ve seen before, and the other is unlike anything you’ve seen before. One almost matches the industry standards of performance while one sets a new standard for performance in the industry. One has technology that will soon be history, while the other has technology that will make everything history. Built on our revolutionary Electric Origin Architecture INGLO and powered by MAIA, the world’s sharpest automotive minds, these two products embody Mahindra’s vision of Unlimited India, setting new global standards.
Mahindra has allocated ₹4,500 crore to develop these models as part of its ₹16,000 crore investment roadmap for FY22-27. This includes a new 90,000-unit manufacturing facility in Chakan, scheduled for completion by March 2025. Enhancing the customer experience, Mahindra is introducing CHARGE.IN, a dedicated charging vertical, and offering a pre-purchase drive experience led by 500 luxury brand experts.
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