Mahindra Electric has completed one year since the launch of its XUV9e and BE6 electric SUVs, with over 30,000 units sold within just seven months of availability in the market. During H1FY26, the company achieved the number one position in revenue market share for its EV division, generating over ₹8,000 crore, which is equivalent to approximately one vehicle sold every 10 minutes.
The SUV has demonstrated strong acceptance among owners, with over 65% daily usage and over 1,000 units driven over 20,000 km. Collectively, Mahindra EVs have covered over 200 million kilometers performing in diverse Indian conditions ranging from 4°C to 53°C. Specifically, 30% of owners have completed one-day trips of more than 400 km, and almost 60% of the vehicles achieve urban ranges of more than 500 km.
The customer base reflects a shift towards first-time Mahindra buyers, with 80% of owners new to the brand, driven by the appeal of urban professionals and tech-savvy consumers. BE6 gained attention through a gaming collaboration with BGMI and a limited-edition Batman version, which sold out within two minutes of launch.
Mahindra’s EV launch campaign garnered over 4 billion views, making the XUV 9e and BE 6 some of the most talked-about vehicles in India this year. Founded in 1945, Mahindra operates in sectors including farm equipment, utility vehicles, IT and financial services with 324,000 employees in more than 100 countries.