Cherry Group’s iCAUR V23 continued its strong global momentum in June and achieved leadership positions in several international markets. The battery electric boxy SUV topped the new energy boxy SUV segment in Southeast Asia, while also recording category-leading performance in Hong Kong, Thailand, Nepal and South Africa.
Hong Kong achieved the extraordinary feat of the V23, with the model emerging as the best-selling vehicle across all categories during June. This milestone is particularly significant given Hong Kong’s highly competitive automotive market, where consumers have traditionally shown strong preferences for established global brands.
Thailand remained the V23’s strongest overseas market, with the SUV retaining the top spot in the country’s boxy SUV segment. As one of iCAUR’s initial international markets, Thailand is playing a key role in supporting the brand’s broader expansion strategy across Southeast Asia.
The V23 has also gained momentum in emerging markets. Following its official launch in South Africa on 28 May, the model received over 300 orders within its first month and ranked first in the country’s boxy SUV segment in June. In Nepal, the V23 similarly took the lead in the new energy boxy SUV category, highlighting its growing appeal across various regional markets.
To date, iCAUR V23 has been introduced in more than 20 countries and regions around the world. Its expanding international footprint reflects a combination of distinctive styling, practical capability and advanced electric mobility technology.
The V23 is designed to offer versatility for both urban commuting and outdoor adventures. It has a 43-degree approach angle, 41-degree departure angle and 210 mm ground clearance, making it capable of tackling challenging terrain while remaining practical for everyday driving. The 2,735 mm wheelbase offers a spacious cabin, catering to family travel and flexible cargo requirements.
The electric SUV has also earned international recognition for its design and safety credentials, including the German Red Dot Award: Design Concept and a five-star safety rating from ASEAN NCAP, strengthening its reputation in global markets.
Concurrent with its product expansion, iCAUR has launched its global “Ride to Cheer” campaign, taking advantage of the excitement of the summer football season to engage customers around the world. The company has also partnered with ecosystem partner AIMOGA Robot to enhance user experience through intelligent technologies and connected mobility solutions.
As the brand continues its international expansion, iCAUR aims to introduce the V23 to additional global markets, reinforcing its commitment to providing innovative, intelligent and reliable new energy mobility solutions to customers around the world.