In the IAA Mobility 2025 in Munich, the Hyundai Motor Company introduced the concept three, which is its first compact EV concept under the IONIQ sub-brand.
This debut underlines Hyundai’s commitment to redefine electrical dynamics-which focuses on pure technological innovation to provide emotionally rich and user-centered experiences in a rapidly developed global EV landscape.
In IAA Mobility 2025, Hyundai Motor will also demonstrate its full EV lineup and outlines its European electrification strategy, strengthening his role as a leader in Europe’s clean energy transition.
IAA Mobility is at the center of Hyundai Motor participation in 2025 Concept Three’s Global DebutAn innovative compact EV concept that represents the next stage in the company’s electrification journey.
As the first compact EV concept under the IONIQ sub-brand, the concept is complementary to its existing midsize and large EV models, in a new vehicle category to the future expansion of the three signal Hyundai motor.
Experienced a growing demand for compact EVS with Europe-operated from the growing requirement of stability regulations and space-skilled solutions-three shows Hyundai Motor’s vision to meet this demand by drawing on its advanced electrification capabilities.
Completing its strategic position, the innovative design of concept three also underlines the commitment of the brand to provide a meaningful, emotionally resonant experience in an accessible and practical package.
Hyundai Motor has estimated the introduction of concept Three to set tone for the next chapter of its design innovation and strengthened its competitive position in electrification journey.
Hyundai Motor Europe President and CEO Javier Martinet said, “Returning to IAA’s dynamics after four years is a true milestone, and as an opportunity is entitled to a milestone car.” “Concept Three represents the next stage in the electrification journey of Hyundai Motor. With its compact dimensions and the art of steel design language, it is a symbol of our vision of giving dynamics that is practical, accessible and emotionally echoing”.
Design highlights – concept three
Steel art: Steel’s sculpture celebrates beauty and strength, depicting Hyundai’s advanced steel technology through fluids and accurate lines. Aero hatch: A smooth, aerodynamic design increases a combination of flowing surfaces and a vertical tailgate, urban practicality and visual effects. Parametric pixel lighting: Create expressive gradients adding depth and rhythm to the front and rear iconic pixel lights design. Material-operated aesthetics: Anodized-effect finish with lemon-tinted glass and wheels was highlighted and highlighted external and internal links, yellow and brown tones. Furnished Cabin: A warm, spontaneous interior that focuses on soft forms and user -friendly layouts, which promotes peace and comfort. Customable experience: Let the modular ball (bring your own lifestyle) widget users to personalize their in-car experience. Sri Pix Character: A playful, symbolic figure adds surprise through integrated, emotion, curiosity and interactive design throughout the vehicle. Sustainability focus: Internal materials include ocean waste textiles and aluminum foams, showing commitment to Hyundai’s environment-conscious design.