Eicher truck, a unit of VE commercial vehicles, has started supplying Eicher Pro X small trucks for Magenta Mobility, a major logistics provider focused on permanent mobility. As part of a phased rollout of 100 units, the first batch of 1.7t payload trucks will be deployed in major markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad and Chennai. These vehicles will support the mission of Magenta Mobility to decarbonate India’s shared vision and India’s supply series of permanent logistics.
Speaking on the occasion, Mr. S. S Gill, Chief Commercial Officer VE commercial vehicles said, “Through this collaboration with Magenta Mobility, we are running the future of smart logistics with advanced, environmentally friendly transport solutions.
“Participating with eicher trucks and buses and integrating Eicher Pro X trucks in our fleet is an important moment in our commitment to replace the final-meal logistics in India. Founder and CEO Magenta Mobility
India was unveiled at Mobility Global Expo 2025, the Eicher Pro X enters the rapidly growing 2-3.5T segment of Eicher, which reinforces final-meal logistics with drivers-centered facilities such as the best class cargo space, energy and air-conditioned cabin and advanced security systems. The e-commerce, FMCG, and parcel and courier services have been co-developed with leading logistics players in major areas such as the Eichcher Pro X is designed to meet the rapidly developed needs of these demanding segments. Designed for the distribution of the city and near city, it provides an industry-agni bend radius and visibility. Eicher’s uptime center provides fota-enabled telematics for 24/7 monitoring, AI/ML-Ml-Ml-Ml-Diagnostics and Seemless updates. Integrated with the ‘My Icher’ app, these vehicles ensure optimal performance, supported by a nationwide network of 1000+ touchpoints, 470+ service centers and 7000+ parts outlets.
Magenta mobility with a fleet of over 2,600 electric vehicles in 18+ cities is rapidly expanding its presence in India, strengthening its footprint in major markets, increasing its fleet to meet the growing demand. With focus on sustainable development, the company continues to build a strong ecosystem, which widely adopts electric mobility in logistics.
