BYD Group’s luxury automotive brand, Denza, has officially entered the Indian market with the launch of two electric models, the Z9 GT and the D9, expanding the company’s presence in the premium electric mobility segment in the country. The Denza Z9 GT is offered at a starting price of ₹1.56 crore, while the seven-seat D9 luxury MPV is priced at ₹90 lakh (ex-showroom).
Bookings for both models began on November 13 through authorized dealerships and the brand’s official channels. Customers can reserve any vehicle with a booking amount of ₹10 lakh.
Denza’s entry into India is another step in BYD Group’s expansion into the electric passenger vehicle market. The brand aims to establish its position through technology-based luxury, advanced engineering and superior passenger comfort.
Commenting on the launch, Rajeev Chauhan, Senior Vice President and Head of Electric Passenger Vehicle (EPV) Business, BYD India, said, “DENZA is backed by the BYD Group’s technological capabilities and its continued commitment towards innovation. It represents an exciting new dimension when it comes to technology-led luxury.”
Both models cater to different segments of the luxury automotive market. While the Z9 GT combines a distinctive shooting-brake design with high-performance electric technology, the D9 is a seven-seat luxury MPV that focuses on spacious interior and premium passenger comfort.
Denza Z9 GT gets 850 kW tri-motor electric powertrain
The Denza Z9 GT is powered by a tri-motor, all-wheel-drive electric powertrain with one motor at the front and two at the rear. The system delivers a combined maximum output of 850 kW (1,156 PS) and torque of 1,210 Nm. This enables the electric shooting brake to accelerate from 0 to 100 kmph in 2.7 seconds and reach a top speed of 270 kmph.
The model gets a 122.49 kWh second-generation BYD Blade battery, which offers a driving range of up to 670 km under the NEDC testing cycle. Charging capabilities include 11 kW three-phase AC charging, while vehicle-to-load (V2L) functionality allows the battery to supply power to external electrical devices.
One of the key technology highlights is BYD’s e³ intelligent vehicle control system, which enables advanced functions such as Crab Walk, 360-degree compass turn, drift and flexible steering. The Z9 GT also features DiSus-A intelligent air suspension, designed to improve ride comfort, stability and vehicle control.
Inside, the Z9 GT features a five-seat cabin equipped with a 17.3-inch central touchscreen, a 13.2-inch front passenger display and a 20-speaker Devialet sound system. Other features include an augmented reality head-up display, over-the-air (OTA) software updates and an advanced driver assistance system (ADAS).
The electric model will be available in three exterior color options. Customers who book the Z9 GT will also get a complimentary 11 kW home charger along with installation and six years of roadside assistance.
Denza D9 aims for luxury passenger mobility
The Denza D9 has been designed for customers seeking a spacious and technology-focused luxury electric MPV. It has a seven-seat configuration in a 2+2+3 layout, with second-row captain seats providing power adjustment, heating, ventilation and massage functions.
The electric MPV is powered by a front-wheel-drive electric motor that produces 340 kW and 365 Nm of torque. It is equipped with a 115.07 kWh second generation BYD Blade battery, which is claimed to deliver a driving range of up to 730 km under the NEDC test cycle.
The cabin of the D9 features a 15.6-inch central touchscreen, 10.25-inch digital instrument cluster and a 16-speaker Devialet audio system. It also gets six-zone voice interaction, a panoramic glass roof, an onboard refrigerator and four 50W wireless charging positions. An ADAS suite is included as part of its technology package.
Charging options include 11 kW AC charging and DC fast charging. According to the company, the D9 can charge from 10% to 97% in nine minutes.
Initially the D9 will be offered in a front-wheel-drive configuration, with deliveries available from launch.
Both Denza models come with a vehicle warranty of six years or 1.5 lakh km, whichever is earlier, and a high-voltage electric powertrain warranty of eight years or 1.6 lakh km.
BYD expands its luxury EV portfolio in India
The arrival of Denza adds a dedicated luxury-focused brand to BYD’s existing electric passenger vehicle portfolio in India, which includes the eMAX 7, Atto 3, Seal and Sealion 7.
According to the company, BYD India has a customer base of over 15,000 and operates 50 showrooms across 40 cities.
The introduction of Denza reflects BYD’s strategy to address the demand for differentiated luxury mobility experiences through advanced electric powertrains, connected technologies and passenger-centric features.
Founded in 2010 as a joint venture between BYD and Daimler, Denza launched its first vehicle in 2014. Its entry into India marks a new phase in the brand’s international expansion, bringing its technology-based luxury electric vehicle portfolio to the country’s premium automotive market.