BYD, the global leader in new energy vehicles (NEVs), kicked off its Japan Mobility Show 2025 by unveiling the BYD Raco, a lightweight all-electric K-EV designed specifically for Japanese consumers. The company also introduced its dual “EV + PHEV” strategy in Japan with the launch of its first plug-in hybrid model, the BYD SEALION 6 DM-i.
Showcasing the “One BYD” theme, the company introduced a wide range of passenger and commercial vehicles, marking an important step toward establishing a comprehensive lineup that integrates hybrid and pure-electric technologies in the Japanese market. The move strengthens BYD’s brand presence and supports an entire ecosystem for sustainable mobility in Japan.
The passenger vehicle exhibit featured the all-new BYD RACCO and BYD SEALION 6 DM-i as well as the upgraded BYD ATTO 3, BYD DOLPHIN, BYD SEAL and the YANGWANG U9 supercar from BYD’s premium segment. The diverse lineup highlights BYD’s commitment to providing innovative, sustainable mobility solutions to Japanese consumers.
Since entering the Japanese passenger vehicle market in July 2022, BYD has introduced many successful models, including BYD ATTO 3, BYD DOLPHIN, BYD SEAL and BYD SEALION 7. With BYD RACCO and BYD SEALION 6 DM-i, BYD continues to strengthen its product lineup, aiming to launch seven to eight electric and hybrid models by 2027. BYD has established 66 retail shops across Japan, continuously expanding its sales and service network.
On the commercial vehicle front, BYD made the global debut of the BYD T35 all-electric truck and J6 living car concept, while also showcasing the J7 mid-size and K8 large electric buses.
Developed in accordance with Japanese regulations and vehicle dimensions, the BYD T35 is equipped with BYD’s signature blade battery, ensuring reliable performance and practicality. This model is expected to enter the Japanese market in 2026.
Since entering Japan’s new energy commercial vehicle market in 2015, BYD has achieved cumulative sales of nearly 500 electric buses, including J6, J7 and K8 models, becoming the market leader in Japan’s electric bus segment. BYD’s pure-electric buses run across the country from Hokkaido to Okinawa, contributing to cleaner, more efficient public transportation systems.
“This year marks BYD’s 20th anniversary in Japan and marks the first time our passenger and commercial vehicles have been showcased together. From electric buses to electric cars and now the world premiere of our super hybrid DM-i models – BYD SEALION 6 DM-i and K-EV – BYD has always aimed to offer safe, efficient and high-quality new energy vehicles suited to Japan’s needs. We will continue to strengthen our services, expand our lineup and move towards more sustainable Will work with Japanese customers in the future.” said Liu Xueliang, general manager of BYD Asia-Pacific Auto Sales Division.
In addition to Japan, BYD’s Asia-Pacific business covers more than 20 countries and regions throughout Asia and the Pacific Rim, covering commercial vehicles, passenger cars, forklifts and rail transit systems.
From early leadership in commercial EVs to expanding its passenger car lineup, BYD is closely aligned with local customer demands and industry trends. With the introduction of the BYD RACCO K-EV, expansion in both electric and hybrid product lines, and the addition of customized electric trucks, BYD is actively contributing to the development of Japan’s new energy vehicle ecosystem. As its retail network and product portfolio continues to grow, BYD is dedicated to local innovation, supporting Japan’s sustainable mobility transformation and creating greater value for society.