Bentley Motors has announced the extension of its visionary Beyond100 business strategy, now called Beyond100+, from 2030 to 2035. Bentley has also confirmed that its first fully electric car, due to be revealed in 2026, promises to create an entirely new segment, being the world’s first true car. Luxury urban SUV. This model, to be designed, developed and produced at its headquarters in Crewe, will be the first of a number of new PHEV or BEV models to be launched every year over the next decade as Bentley’s product and investment aggression continues at a pace with ambition. Manufacturing only fully electric cars from 2035.
Bentley, already a leader in the luxury hybrid car sector, will consequently further strengthen this position by extending the lifecycle of PHEV models beyond 2030 to 2035. And Continental GT coupe, convertible and Flying Spur models are now offered exclusively with Ultra. Performance plug-in V8 hybrid powertrain following the discontinuation of Bentley’s iconic W12 engine after more than 20 years in production at Crewe.
Dr. Frank-Stephen Walliser, Chairman and CEO of Bentley Motors, said, “Nearly four years after Bentley initially outlined its Beyond100 strategy, we are taking today’s economic, market and global environment to embark on a major transformational phase for tomorrow. And adapting to the legislative environment. Beyond100+ becomes our guiding light as we advance our ambitions beyond 2030, while maintaining our goal of a decarbonized future, including offering only fully electric cars from 2035 and beyond for a century and beyond. This includes strengthening our reputation as a British manufacturer of exceptional cars.
Beyond100+ also marks a fundamental rebuild of the Crewe manufacturing infrastructure, and helps secure Bentley’s future in Crewe for the next generation of products and collaborations.
The company has already made great progress in refurbishing the historic Crewe site, creating an industry leading certified carbon neutral facility, and now the focus is on building a ‘Dream Factory’ for an electric future.
The largest self-funded site investment program in Bentley’s illustrious 105-year history continues with a new state-of-the-art design centre, paint shop and BEV assembly line, transforming the 85-year-old site for a new era of electrification. , and a new benchmark in the next generation of digital, flexible and high-value manufacturing operations.
