Ather Energy Limited has announced the appointment of Anjani Kumar, which is effective on May 30. In his new role, Kumar will be responsible for shaping and executing the company’s digital strategy, which takes care of technology infrastructure during product development, manufacturing and customer experience.
The appointment comes at a significant time because Ather Energy makes its product lineup wider and examines the new business model with a strong attention on software integration. Kumar will lead major digital functions including webtech, IT and security, manufacturing execution system, business intelligence and digital engineering.
Bringing 24 years of expertise in digital changes and IT innovation, Kumar has worked in various fields such as motor vehicle, technology, logistics, pharmaceuticals and financial services. Their previous leadership roles distinguish out organizations such as IBM, Nissan, Cognizant, Strides Pharma and Tata AIG.
“We grow rapidly as an outfit, with many products, new business models and deep software integration, the complexity increases naturally,” said Executive Director and CTO Swapnil Jain in Ather Energy. “The construction of a strong system with a backbone to take advantage of AI on top of enterprise data is going to be important for our development.”
Kumar has obtained a post graduate degree in marketing and management from Kelly School of Business, Indiana University and a bachelor’s degree in Mechanical Engineering from NIT Rourkela. He has received leadership awards including ‘Digital Leader of the Year’ and ‘India’s Top CIO’.
Established in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy has two products lines: Ather 450 performance scooter and Ather Rizta Family Scooter. It pioneered India’s first two-wheeler fast charging network, Ather Grid, with 3,611 Chargers established globally till March 2025.
The company has a strong IP portfolio with 309 trademarks, 203 designs and 47 patents worldwide. Posted as a tech-powered electric two-wheeler manufacturer, Ather focuses on digital integration and data-operated operations amidst India’s increasing demand for durable durability.
