Strengthening its leadership team, Ultraviolette Automotive has appointed Abhijit Singh Brar as its new marketing head as the electric two-wheeler maker looks to expand its product portfolio and international presence.
In his new role, Brar will lead the company’s brand positioning, product launch strategies and demand generation initiatives. He has over 20 years of experience in brand building, marketing and business strategy across the automotive, consumer goods and real estate sectors.
Brar spent over eight years at Royal Enfield, where he played a key role in developing the company’s marketing function and overseeing international marketing operations. His responsibilities included several key markets including Europe, North America, Australia, Latin America and Southeast Asia.
During his tenure at Royal Enfield, he was involved in global product launches and the company’s expansion into new international markets, including South America and Southeast Asia.
Before joining Ultraviolette Automotive, Brar held senior marketing and business strategy positions at Lodha. Her professional experience also includes roles at Bacardi and Diageo, where she worked on brand strategy, consumer engagement and commercial leadership.
Commenting on the appointment, Narayan Subramaniam, CEO and Co-Founder, Ultraviolette Automotive, said Brar’s experience in building the Royal Enfield brand and driving its international expansion will be valuable as the company enters its next phase of growth.
The appointment comes as UltraViolet looks to strengthen its brand presence, expand its market reach and consolidate its position in the electric two-wheeler segment. Brar’s experience in global marketing and product launches is expected to help the company in its efforts to connect with new customers and accelerate its growth in domestic and international markets.