JSW MG Motor India’s luxury brand channel MG SELECT has collaborated with internationally renowned fashion designer Gaurav Gupta to launch exclusive customized versions of the MG M9 luxury MPV and MG Cyberster electric sports car.
These special editions were showcased at the launch of Gupta’s latest couture collection, Light Song, held at the Jio World Convention Center in Mumbai. The collection includes more than 70 haute couture pieces, spanning cocktail wear, occasion wear, bridal wear and menswear. It was handcrafted by more than 200 craftsmen over a period of nine months and approximately 6,000 hours.
Inspired by M. Gupta’s iconic Serpent Infinity graphic, the MG M9 and Cyberster Couture Editions combine automotive design with high fashion. The bespoke vehicles feature intricate embroidery, tonal layering and hand-finished details that reflect the craftsmanship found in the designer’s latest collection. Cyberster also appeared on the catwalk as part of the fashion show.
The partnership builds on MG SELECT’s earlier collaboration with Mr. Gupta, which began earlier this year during the opening of the designer’s men’s flagship store in New Delhi.
Speaking at the event, Mr. Milind Shah, Head, MG SELECT, JSW MG Motor India said that the company aims to create luxury experiences that emotionally connect with customers by blending craftsmanship, innovation and personality.
Mr. Gupta said the collaboration translates fashion’s sculptural philosophy and craftsmanship into luxurious mobility, creating a new benchmark in the fusion of design, technology and art.
The MG M9 Couture Edition and MG Cyberster Couture Edition will be limited to 50 units each and will be sold exclusively through MG SELECT. Pre-orders will remain open until official pricing is announced on August 3, 2026.