LEPAS is set to accelerate its global expansion at the 2026 International Business Summit. Held under the theme “Elegance Moves the World”, the summit will serve as an important platform for the brand to advance its international strategy, marking an important milestone in the global rollout of LEPAS.
Often in an area defined by numbers, LEPAS chooses a different language. Not loud, but more refined. Over the coming month, the brand will articulate its vision through a three-part progression—showcase, validation, and co-creation—that will offer thoughtful answers to a fundamental question: how elegance evolves from a concept to a lived-in mobility experience.
The first movement will begin at the upcoming Beijing Auto Show, where LEPAS will unveil its NEV strategy along with the world premiere of the L6 BEV and LEPAS L4 BEV. Rooted in leopard aesthetics, classy space and elegant driving, the brand offers not just product, but a class-defining NEV portfolio – a streamlined yet confident start to its first NEV product offensive.
From unveiling to proof, the story continues. After the show, the LEPAS Global Journey of Elegant Driving will begin. Over long distances and in real-world conditions, the LEPAS L6 will be experienced not as a specification sheet, but as a presence – measured, sure and naturally refined.
Additionally, LEPAS extends its vision beyond the vehicle. During the summit, the inaugural LEPAS Global Partners Conference will be held, bringing together the global network of distributors, suppliers and ecosystem partners. Here, the first group of Global Elegant Lifestyle Partners will be formally recognized. It marks a significant leap from brand expression to elegant ecosystem co-creation.
An equally important manifestation appears in space. The upgraded LEPAS Elegant Lifestyle House will open for the first time with a curated LEPAS Garden Gathering. Conceived as an immersive environment, it presents a concrete interpretation of the brand’s world – where product, design and lifestyle converge into a singular experience. It is here that the LEPAS philosophy – elegant, exquisite, confident – is not just described, but felt.
The trajectory of LEPAS is inseparable from the foundation of Chery Group. Positioned as the preferred brand for an elegant mobility life and guided by Drive Your Elegance, LEPAS draws strength from a global system defined by depth and consistency. Today, Chery Group operates in more than 130 countries and regions and has maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. With a cumulative global user base of over 19 million, this scale provides not only reach but also flexibility – a sustainable platform for LEPAS’s global journey.
Additionally, AIMOGA will make a special appearance, offering a glimpse into the future of human AI assistants. Subtle but visionary, it adds a new layer of intelligence to the growing LEPAS ecosystem.
At IBS 2026, LEPAS will bring brands, products, channels and ecosystems into a coherent whole – completing an important step from global expansion to integrated realization. This is not a sudden acceleration, but a deliberate unfolding – introducing a more streamlined, more sustainable expression of elegance to the global NEV landscape.