TATA.ev, India’s largest four-wheeler EV manufacturer, has introduced the all-new Fearless+ QWD 75 Persona for Harrier.ev, India’s most powerful domestic SUV. With this launch, customers can now experience the SUV’s supercar-like performance and go-anywhere off-road capability, powered by a dual-motor quad wheel drive system, at a more accessible starting price of ₹26.49 lakh (ex-showroom).
Developed on the acti.ev+ pure EV architecture, the Harrier.ev Fearless+ QWD 75 delivers an impressive 504 Nm of torque and accelerates from 0-100 kmph in 6.3 seconds, enabling quick acceleration and precise control in all driving conditions. There are also six terrain modes, complemented by off-road assist and boost modes. The dual-motor quad wheel drive system enhances traction and stability, ensuring confident performance across a variety of terrain and real-world road conditions.
The Fearless+ QWD 75 also offers a strong blend of comfort and technology features. These include 6-way powered driver seats with memory, 4-way powered co-driver seats and front ventilated seats. The vehicle is equipped with a 360-degree camera, JBL Black 10-speaker audio system, R19 alloy wheels and voice-assisted dual-zone fully automatic temperature control. Additional features include ambient lighting, comfortable headrests in the rear row and sunshades on the rear window, ensuring a balanced everyday driving experience.
Adding to the customer confidence, Harrier.ev Fearless+ QWD 75 comes with Unlimited Lifetime Battery Warranty*, ensuring a truly worry-free ownership experience. (*As per the Motor Vehicles Act, 1988, ‘Lifetime’ for the owner is defined as 15 years prior to the date of registration. Terms and conditions apply.)
Further strengthening its appeal, the SUV’s 5-star India NCAP rating is a strong testament to Tata Motors’ unwavering commitment towards passenger safety.
On making quad wheel drive technology more accessible to customers, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We are thrilled to see the love Harrier.ev has received from our customers. With over 13,000 Harrier.ev delivered in just 6 months, its capability and capacity has garnered strong interest from customers who have successfully covered over 100 million km across the length and breadth of India using its go-anywhere capability. It proves to be a perfect representation of how we are making performance SUVs aspirational and attainable. With the introduction of the critically acclaimed dual-motor quad wheel drive technology in the Fearless Persona, we now want to extend this reach even further by unlocking more value and inviting more customers to do the impossible with Harrier.EV.
Harrier.ev is now offered in seven different personalities, catering to a wide range of customer preferences and performance requirements. Prices (ex-showroom, pan-India) start at ₹21.49 lakh for the Adventure 65 and go up to ₹28.99 lakh for the top-spec Empowered 75 QWD variant. The recently introduced Fearless+ 75 QWD, priced at ₹26.49 lakh, makes dual-motor quad wheel drive technology more accessible than ever.
Note: Prices do not include charger and installation costs. An AC fast charger can be optioned for an additional ₹49,000.
Adding to its appeal, TATA.ev has introduced a stunning new exterior shade – Seaweed Green. This sophisticated color is available for all personalities, offering customers a new way to express their style.
The Harrier.ev is available in multiple color options including Seaweed Green, Pristine White and Pure Gray across all variants, while exclusive shades like Empowered Oxide and Nainital Nocturne are reserved for the top-end Empowered Persona.