Euler Motors, a leading player in India’s electric commercial vehicle sector, has announced the promotion of Pallavi Arora to the position of Associate Vice President – Marketing, an important milestone in her six-year tenure with the company.
In her expanded role, Arora will lead the company’s integrated marketing and communications function, overseeing public relations, digital and display marketing, social media strategy, brand marketing, as well as ATL and BTL initiatives across both B2B and B2C segments.
She will play a key role in strengthening brand positioning, driving digital transformation efforts and enhancing customer engagement strategies as Euler Motors continues to grow its footprint in India’s rapidly growing commercial electric vehicle market.
Prior to this promotion, Pallavi had served as Assistant General Manager – Marketing and earlier as Senior Manager – Marketing at Euler Motors. During this period, he conceptualized and led key initiatives aimed at accelerating awareness and adoption. The flagship campaign ‘Think Big, Think Euler HiLoad’ for HiLoad EV was led by him. He also led the launch of the ‘Aane De’ (“Let it Come”) campaign for the StormEV, India’s first 4W light commercial vehicle (LCV) equipped with ADAS. Recently, he led the brand campaign ‘Tan Tana Tan’ created to highlight the power and profitability of the company’s 1-tonne payload electric cargo vehicle Turbo EV 1000. The campaign is currently being extended to the ICC Men’s T20 World Cup 2026, India’s biggest sporting moment.
Their rise comes at a time when the commercial EV segment in India is witnessing a boom, driven by the expansion of the last-mile delivery ecosystem, e-commerce demand and increased adoption of technology-based mobility solutions.
Early in her career, Pallavi worked with Warner Bros. Pictures India, Mahindra Holidays & Resorts India Limited and Cube26 (acquired by Paytm). His progression reflects a strong foundation in strategic brand building and performance-based marketing, reinforcing Euler Motors’ commitment to developing leadership talent from within.