Mahindra & Mahindra on Tuesday announced the start of bookings for its latest SUVs, XEV 9S and XUV 7XO, marking another important milestone in the company’s SUV growth journey. As of 2 pm on January 14, 2026, Mahindra’s combined bookings for both models have reached 93,689 units, with a booking value of over Rs 20,500 crore at ex-showroom prices.
The strong response highlights Mahindra’s continued momentum in the Indian SUV market, with the company establishing a leadership position in category-defining products through scale, manufacturing prowess and continued product innovation. With the launch of XEV 9S and XUV 7XO, Mahindra has further expanded its product portfolio to offer customers multiple powertrain options including electric, diesel and petrol to cater to different usage patterns and evolving customer preferences in the pure SUV segment.
Mahindra said deliveries of the two models will be rolled out in a phased manner across dealerships. Deliveries of the XUV 7XO have begun today, while deliveries of the all-electric XEV 9S are scheduled to begin the week of January 26, 2026.
The company noted that the strong booking momentum reflects growing customer confidence in Mahindra’s SUV offerings and its ability to offer a blend of performance, technology and design across both combustion engine and electric vehicle platforms.