Ather Energy has announced the launch of its family scooter Ather Rizta in Nepal. This marks the next step in Ather’s international expansion strategy, which focuses on strengthening its network and offering a wider range of products to meet the diverse needs of its customers.
Ather entered Nepal with the Ather 450 series in November 2023 and recently launched the 2025 Ather 450 in the region. Since its launch in Nepal, Ather has opened 9 experience centers and 6 service centers across the country, operated by Vaidya Energy Pvt., Ather’s national distributor. Focused on building an electric vehicle ecosystem, Ather has also installed 22 Ather Grid fast chargers to support convenient and reliable electric vehicle ownership in the country.
Ravneet Singh Phokela, chief commercial officer, Ather Energy Limited, said, “Nepal is our first international market and over the past two years, we have seen strong consumer interest and a very encouraging response to the Ather 450 range. To cater to the growing demand, we are also steadily expanding our footprint across the country. With the launch of Rizta, we are tapping into a new segment of family buyers who prioritize comfort and convenience in their daily rides. We hope to see Rizta The response was as strong as we’ve ever seen on the 450 series.”
Based on the feedback Ather received from customers in Nepal on the Ather 450 series, the company has now launched the Ather Rizta in the country. The Rizta has spacious and comfortable seats and offers 56 liters of storage space, including 34 liters of under-seat capacity and optional 22 liters of luggage space. It also has a floorboard that provides ample legroom to the rider. Additionally, the Rizta features features such as SkidControl™ designed to increase rider safety. It features a 7-inch TFT display instrument panel and provides a connected experience through features such as Google Maps navigation, Bluetooth music and call control provided by AtherStackTM Pro.
Ather entered the international market in November 2023 and opened its first experience center in Nepal. In December 2024, Ather entered its second international market, Sri Lanka, and has now expanded to 19 experience centers and 9 service centers across the country. In India, Ather has a retail network with 446 experience centers and 3,997 Ather Grid fast chargers and neighborhood charging locations across the country.