Bajaj Auto Limited has officially entered India’s fast-growing e-rickshaw market with the launch of its new electric three-wheeler, Bajaj Ricky, marking a significant expansion beyond its established leadership in the two-wheeler and three-wheeler categories. This strategic move comes as the e-rickshaw segment adds over 45,000 units every month due to the growing demand for affordable and reliable last-mile transportation in urban and semi-urban areas.
Two variants with competitive pricing and strong range
Bajaj has introduced two models:
Ricky P4005 Passenger – ₹1,90,890 (Ex-showroom) Ricky C4005 Cargo – ₹2,00,876 (Ex-showroom)
The passenger variant is equipped with a 5.4 kWh battery that offers a certified range of 149 km, while the cargo variant offers 164 km range, making them one of the higher-range offerings in the category.
Advanced features focused on safety and durability
The Ricky lineup features a number of upgrades not commonly seen in the current e-rickshaw market, including:
Monocoque chassis Independent suspension Hydraulic braking system Fast charging capacity: 4.5 hours Three-year battery warranty
These enhancements are intended to address major pain points in the market such as poor real-world range, corrosion in lead-acid setups, poor braking and stability issues.
Industry-wide pilot testing and regional rollout
Before the launch, Ricky was extensively pilot tested in Patna, Moradabad, Guwahati and Raipur. Bajaj is now planning an aggressive rollout in over 100 cities across Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Assam, supported by the company’s extensive nationwide service network.
Focus on transforming last mile urban mobility
Speaking at the launch, Samardeep Subandh, President, Intra-City Business Unit, Bajaj Auto, said the company aims to provide higher reliability, safety and operational performance than existing products in the segment.
E-rickshaws have become an integral part of India’s last-mile ecosystem – acting as important feeders for metro rail, suburban rail and city bus services. Their adoption has accelerated post-Covid amid increasing demand for personal and shared micro-mobility.
Bajaj Auto strengthens its leadership position
Bajaj Auto, which bills itself as the world’s most valuable two- and three-wheeler manufacturer, has sold more than 21 million motorcycles globally and leads India in motorcycle exports. It was also the first two-wheeler brand to cross ₹2 trillion market capitalization globally, underscoring the scale of its mobility leadership.