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Montra Electric unveils all-new super auto as part of ‘Aapke Liye – Izzat Se’ campaign

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Murugappa Group’s clean mobility brand Montra Electric has launched the all-new Super Auto, an upgraded version of its flagship electric passenger three-wheeler. Designed to deliver superior performance, comfort, safety and driver convenience, the new model takes a significant step forward in sustainable urban mobility, building on the strong foundation of its predecessor.

The all-new super auto features best-in-class LED headlamps that enhance visibility and road presence, which is important for drivers operating on narrow lanes and low-light city outskirts. Radial tubeless tires provide superior grip, stability and low maintenance costs, while a re-engineered suspension system ensures a smoother and more confident drive. With customer insight at its core, Montra Electric has precisely tuned every aspect of the vehicle for a superior on-road experience.

Adding to its innovation edge, the Super Auto is now equipped with Montra Electric’s in-house developed “One Montra Electric” (1M) connected software platform, which gives drivers real-time access to vehicle performance, nearby charging stations and a suite of digital features, all at their fingertips.

Offering a certified on-road range of 160 km per charge and backed by Montra Electric’s exclusive 3S (Sales, Service, Spares) network across 120+ markets, with over 13,000 vehicles on Indian roads, the super auto continues to set the benchmark in performance, reliability and total cost of ownership. Its spacious design further enhances driver and passenger comfort, confirming its position as India’s favorite electric auto.

Mr. Deependra Sharma, CEO (Designate), Montra Electric Last Mile (TI Clean Mobility) said, “Every new product from Montra Electric is designed with a clear goal of making electric mobility more efficient, reliable and valuable for drivers. The all-new super auto reflects our engineering focus on comfort, safety and sustainability while maintaining affordability, which is the driving force behind clean mobility. making it both practical and profitable for drivers and fleet operators.” He also talked about the campaign launched for the New Super Auto, “Aap Liye – Izzat Se’ (Built with respect for you) is our heartfelt message to the auto driver community that keeps our cities moving. They are our brand custodians, carrying the Montra Electric promise of safety, reliability and respect whenever they step out on the road. The new Super Auto is built with respect for their hard work, earnings, convenience and dreams Is.”

Apart from the attractive color options of white, blue and green, the all-new Super Auto is also available in a sporty black edition with dynamic decals. The vehicle is attractively priced at ₹3,79,500 (ex-showroom, post subsidy).

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