Xpeng, a major Chinese high -tech automaker, officially enter the Indonesian market through a strategic cooperation. This partnership brings Xpeng’s advanced electric vehicle technology to Indonesian consumers, taking advantage of El’s strong market appearance and retail expertise for a uninterrupted ownership experience.
Starting local production strategy of xpeng
Xpeng plans to start local production in Indonesia, initially focusing on the G6 and X9 models, especially designed for the drive market of right hand. This strategy displays a change towards a more integrated, localized approach. By integrating production and supply chains, XPENG aims to create a community of shared interests in global markets through technology, production capacity and ecosystem participation. This will enable the company to provide more efficient, customized solutions to other major markets along with Indonesian consumers.
Next development engine market for xpeng
As the largest new car market in Southeast Asia and a high-affected market at the Million-Unit level, Xpeng aims to build Indonesia and other markets in the APAC region, which is in its next development engine, which promotes its global success.
At the launch event, Xpeng unveiled its 2025 product lineups for Indonesia, featuring X9 and G6. Both models understand the commitment of XPeng for AI-operated innovation, intelligent mobility and high-demonstration driving, offering a more and more connected and convenient experience to users.
Globalized technology and local experiences
Xpeng is not only democratizing technology globally, but is also democratizing user experiences worldwide. To create a unique user experience in the Indonesian market, XPENG is having a deep partnership with the Erajaya group, taking advantage of the strength of both parties in consumer electronics and premium lifestyle brands.
“Xpeng looks for partners who share the same vision and dreams. Brian Gu said at the event, Brian Gu said, Izia is a ‘New-Force’ in Active Lifestyle Indonesia.
As a leading player in Indonesia’s high-end technology and consumer electronics sector, Erajya represents top global brands, including DJI drones and premium lifestyle products. Under Irajya, DJI has already created a strong technical reputation and market presence in Indonesia. This benefit will work together to run market education for construction, xpeng and erajaya advanced smart EVs and increase user experience.
“Izia active lifestyle is proud to lead XPENG in Indonesia. Our deep understanding about commitment to local market and innovative brands is uniquely in a position to support us the growth of XPENG, ”said Johan Sutanto, CEO of Erajaya active lifestyle. “Together, we are presenting a new era of smart, durable dynamics in Indonesia, with emphasizing customer experience and service excellence.”
With this launch, XPENG and Eral are set to redefine Indonesia’s EV landscape, providing a clever, more connected and more durable dynamics experience for consumers.
. As part of its strategy, XPENG will begin localized production in Indonesia, starting with the X9 and G6 models in the second half of 2025. Partnering with ERAL, XPENG aims to integrate smart technology, consumer electronics, and premium lifestyle elements to deliver a seamless blend of global innovation and localized experience.){kind=link}