At a work meeting in Wolfsburg, Volkswagen passenger cars CEO Thomas Shafar underlined future plans for the core brand. Employees were also given a special first look at the design of Volkswagen’s upcoming entry-level electric model, which is expected to be around € 20,000.
“With the conclusion of the conversation in December, we have launched the biggest future plan in the history of Volkswagen. We are fully committed to our ambitious path to achieve our shared goals. An important part of it is making e-mobility accessible to everyone-this is our brand promise, ”Shafar said.
He confirmed Wolfsburg’s role as a hub for innovation and production expertise, emphasizing that the main plant would set new benchmarks in automobile construction.
Volkswagen plans to introduce a show car for the new entry-level model for the public in early March. The world premiere of the production model is scheduled for 2027. With a base value of approximately € 20,000, the new entry-level electric model will be attractive to a wide variety of user groups. Schäfer: “For Europe, an affordable, high-quality and profitable electric Volkswagen-This is the Champions League of Automotive Engineering!”
Deniella Cavalo, President of General and Group Works Council of Woakeswagen AG: “The new all-electric entry-level model will have Volkswagen in the real sense of the word. Therefore it is appropriate that the Wolfsburg plant will have the first person to preview our employees design – before the general public. ,
Cheap Entry-Level Electric Mobility will be a major pillar of Volkswagen’s future strategy. Along with the production version of ID.2ALL, the brand is developing a new electric small car family under the brand group core within the Brand Volkswagen Group. These compact EVs will be made on the latest development of modular electric drives (Mab) platform. The first model in this lineup, the production version of the ID.2ALL show car, is ready to launch Woakeswagen in 2026 as an electric small car, with a starting price below € 25,000.
Volkswagen is already well deployed in the field of all-electric battery electric vehicles (BEV). Since the launch of the ID. Product Family in 2019, the brand has sold a total of 1.35 million IDs. Vehicles worldwide, including around 500,000 ID.3. Last year, the Volkswagen brand sold 383,100 all-electric vehicles.
Future of Wolfsburg Plant
Volkswagen CEO Thomas Shafar confirmed that the Wolfsburg brand would be central for the future. With golf production shifting in Mexico, space will be created for modern technologies including new production processes in Hall 54. The next generation electric golf and high-length electric T-ROC will be made on the new Scalable system platformVolfsburg status as a hub for Volkswagen’s all-electric compact class.
SSP will serve as a fully digital, highly scalable mekatronics platform for all Volkswagen passenger car brands. Daniel Cavalo emphasized the important role of Wolfsburg in technological development and production, with the plant expects to produce over 500,000 electrical units per year.
To ensure long -term success, Volkswagen will focus on complication, adaptation to work processes and coordination. Works Council and Management will cooperate closely by holding quarterly progress meetings to oversee the developments.
Volkswagen’s “Triple A” Strategy: Fast, Attack, Get
As part of the “Zukunft Volkswagen” (Future Volkswagen) Agreement, Volkswagen AG and employee representatives have designed a vision for economic stability, employment safety and technology leadership in sustainable mobility. The target is to become the world’s leading volume manufacturer for Volkswagen passenger cars by 2030.
To achieve this, Woakeswagen has introduced a three-phase “Triple A” plan:
Catch up: Strengthen competition by optimizing cost and expanding model portfolio.
Attack: Launching nine new models by 2027, including ID.2all (under € 25,000) and an entry-level electric vehicle (around € 20,000).
Lead: Establishment of Volkswagen as a technical leader in the volume segment and running global mobility innovation.
This strategy determines the foundation of the future development and leadership of Volkswagen in the electric age.
