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Growing demand for EV rentals – A shift towards affordable travel: Mr. Vijay Ramakrishnan, Head of Marketing, BNC Motors |

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As the demand for eco-friendly and budget-conscious travel options increases, the electric vehicle (EV) rental market is experiencing significant growth. Consumers are looking for cost-effective solutions for daily commutes, weekend trips and short-term transportation needs.

Mr. Vijay Ramakrishnan, Head of Marketing, BNC Motors, highlighted how this trend is reshaping the way people approach transportation. BNC Motors, formerly known as Boom Motors, is a pioneer in the sector by providing electric two-wheeler rental services. As more consumers discover EVs through rental, they gain valuable experience before deciding on full ownership. This growing trend of electric vehicles reflects the broader change in India’s transportation landscape, with both businesses and individuals adopting sustainable options for their everyday travel needs.

a changing landscape

India’s electric vehicle (EV) rental market is witnessing significant growth, reflecting consumers’ changing preferences towards practical and affordable transportation. Be it daily commute, short-term travel, or business needs, EV rentals are reshaping the country’s urban mobility. Better infrastructure, government incentives and advancements in EV technology are playing a key role in this growth, paving the way for a dynamic shift in transportation trends.

A flexible solution for businesses

Businesses are increasingly adopting EV rental as a smart, cost-effective solution to their operational needs. Tasks like last-mile delivery and employee transportation are now more manageable without the financial burden of purchasing a vehicle outright. EV leasing allows companies to expand their fleet as needed, test multiple models, and make informed decisions about long-term investments. Options range from compact two-wheelers to full-size cars to meet different needs.

Convenience and options for individuals

For individuals, EV rentals offer unparalleled flexibility and ease. These services allow customers to access high-performance, feature-rich EVs for purposes such as city errands, weekend trips and daily commutes. Leasing also provides potential buyers a risk-free way to assess an EV’s performance, ease of charging and compatibility with their lifestyle before making a purchase. With EV rental, consumers can enjoy the benefits of electric mobility without long-term commitments or ownership costs.

Infrastructure improvements are boosting adoption

India’s EV rental market has benefited from the government’s focus on expanding charging infrastructure. Addressing concerns about range anxiety, charging stations are being installed every 3 kilometers in urban areas and every 25 kilometers on major highways. Innovations such as battery-swapping systems, faster charging solutions and improvements in battery efficiency have also increased consumer confidence in EVs. The declining cost of batteries is also expected to drop by 10-15% in 2024, which will further reduce rental rates and make EVs more accessible than ever.

Strong policy support and market potential

Government initiatives such as the FAME II scheme and tax incentives have significantly accelerated the growth of India’s EV sector. The target of 30% of all vehicle sales being electric by 2030 reflects the country’s strategic effort towards electrification. The EV market is projected to grow at an impressive compound annual growth rate (CAGR) of 49% between 2022 and 2030, creating immense opportunities for EV rental services. These policies not only facilitate a green future but also support economic expansion by creating jobs and promoting local manufacturing

Technological innovations that enhance user experience

Rapid advancements in EV technology have made rental a more attractive option for both businesses and individuals. Extended battery life, faster charging systems and increased vehicle efficiency are making electric vehicles more reliable. Features like GPS-enabled EVs, mobile app integration for rental and transparent pricing models ensure a seamless customer experience. The increase in EV rentals is contributing significantly to job creation and economic growth. As the market expands, the demand for skilled workers in areas such as EV maintenance, operations and logistics is also increasing. Furthermore, by providing affordable travel options, EV rentals are enabling more people to participate in urban mobility, promoting inclusivity and connectivity in cities.

a promising future

The growth of India’s EV rental market signals a major shift in transportation mobility. With continued government support, infrastructure development and technological advancements, EV rentals are set to become an integral part of India’s mobility ecosystem. This growing trend provides practical, affordable and innovative solutions for businesses and consumers, solidifying the role of EV rental in the future of travel.

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